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Discover the secrets behind the successful rebranding of Recurly and the dynamic strategies driving the subscription economy with Lina Tonk, the CMO of Recurly. We promise you'll walk away with an enriched understanding of how subscription models like Netflix have revolutionized business landscapes, and how other companies like Paramount Plus and Alaska Airlines are creatively stretching the limits of subscription services. Lina opens up about Recurly's efforts to distinguish itself in a sea of similar-sounding brands, while providing an inside look at how subscription models build loyalty, foster unique customer insights, and offer innovative product delivery.

As the holiday season approaches, learn how to tackle the ever-pressing issue of churn with AI-powered solutions. Discover the importance of understanding voluntary churn, and how personalization and payment flexibility can make a significant difference in customer retention, especially on a global scale. We'll introduce you to the concept of composable commerce and show how Recurly's AI tool, Recurly Compass, is setting the stage for anticipating trends and optimizing strategies. Our conversation conveys a forward-looking perspective on how AI is poised to transform subscription services for the better.

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