Operational excellence in museums is messy, complex, and way more challenging than it looks. 🏛️

In Episode 17 of the RevOps Loop podcast, Maarten and Stjepan sit down with Tiaan Loots (Head of Solutions Delivery & Strategy at Digital Reach) to unpack what’s really going on behind the scenes.

Museums operate as a network of 15+ departments, from ticketing and gift shops to donor advancement, all working with the same constituent data. That complexity leads to siloed systems, gatekept data, and legacy tech from the 90s that quietly drains thousands of hours.

We dig into where things break down and how we’re solving it with our purpose-built solution, MuseumHub.