Revenue operations wasn’t built with nonprofits in mind, but nonprofits are quietly doing some of the most complex RevOps work out there. 💯

In Episode 11 of the RevOps Loop, Maarten and Stjepan break down how RevOps actually works in nonprofit organizations, and why donor-driven, event-based, and grant-funded models force teams to rethink funnels, lifecycle stages, reporting, and automation from the ground up.

What we cover:

✔️ Why “revenue” means something very different in nonprofits

✔️ How donor, volunteer, event, and grant journeys break the traditional funnel

✔️ Why nonprofit RevOps is more dynamic, layered, and harder to report on

✔️ The hidden cost of legacy tools, locked-in systems, and data silos

✔️ Why a central source of truth CRM matters more for nonprofits than most teams realize

✔️ Practical RevOps lessons nonprofits can borrow from for-profit teams, and vice versa

We also dig into reporting complexity, change management, personalization at scale, and how to avoid getting stuck in tech decisions that limit growth for years.

As always, we wrap with a beer review, featuring a BrewDog Hazy Jane and a Belgian Golden Dragon. 🍻

Who should listen:

Nonprofit leaders • RevOps practitioners • HubSpot admins • Marketing & ops teams • Anyone working with donor, event, or membership data

Have a HubSpot or RevOps topic you want us to cover?

Share it with us on LinkedIn:

Maarten → https://www.linkedin.com/in/maarten-bovendaerde/

Stjepan → https://www.linkedin.com/in/stjepangrcic/

🔗 HubSpot User Groups

Connect with other HubSpot users in our community-led HubSpot User Groups.

🔗 Resources

Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com

LinkedIn: https://linkedin.com/company/digitalreachos

Facebook: https://facebook.com/digitalreachopm

Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com

LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop

Facebook: https://www.facebook.com/nonprofittechshop

In this milestone episode of The RevOps Loop, we celebrate our tenth installment by reflecting on the transformative year of 2025 in revenue operations and marketing. Join Stjepan and Maarten me as they get into the challenges and changes we've witnessed, particularly the integration of AI in everyday workflows. We'll explore how AI has shifted from a novel tool to a crucial part of our processes, impacting everything from meeting notes to customer service interactions.

Looking ahead to 2026, the guys share insights on the evolving landscape, including the growing expectation for seamless integration of tools and the importance of full-funnel marketing strategies. Tune in for a compelling discussion that combines real-world examples with practical advice for navigating the future of RevOps.

Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn!

Nonprofit HUG: https://events.hubspot.com/nonprofit

Stjepan: https://www.linkedin.com/in/stjepangrcic/

Maarten: https://www.linkedin.com/in/maarten-bovendaerde/

Brought to you by;

Digital Reach Online Solutions https://www.digitalreachos.com/

Nonprofit Tech Shop https://nonprofittechshop.com/

Community-led growth and becoming a community champion for HubSpot - are you ready to dive in? In this episode of The RevOps Loop, Stjepan and Maarten sit down with Dan Moyle, a HubSpot Community Champion, to explore what a typical day looks like for someone in this role. Your hosts ask Dan about the responsibilities of a community champion, from answering user questions to providing feedback on product features. Dan shares his journey with HubSpot, highlighting the importance of authenticity and consistency in community engagement. He emphasizes the benefits of being a community champion, including networking opportunities, exclusive access to beta features, and the joy of helping others navigate the platform. Join the guys as they unpack the pros and cons of this unique position and discuss how you can get involved in the HubSpot community.

Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn!

Nonprofit HUG: https://events.hubspot.com/nonprofit

Stjepan: https://www.linkedin.com/in/stjepangrcic/

Maarten: https://www.linkedin.com/in/maarten-bovendaerde/

Brought to you by;

Digital Reach Online Solutions https://www.digitalreachos.com/

Nonprofit Tech Shop https://nonprofittechshop.com/

What actually works, what breaks, and what we learned building outside client work. In this episode of The RevOps Loop, Maarten and Stjepan explore building RevOps tools as side projects. The guys get into the benefits and challenges of creating custom tools using platforms like Replit and Lovable. Learn how these tools can be hyper-personalized to solve specific problems, offering insights into the process of building and learning along the way. Discover why RevOps professionals are uniquely positioned to innovate, bridging gaps across departments and enhancing operational efficiency. As always, they also share personal experiences and lessons learned, highlighting the importance of avoiding unnecessary complexities and focusing on solving real problems. Hit play to learn how these side projects can transform internal processes and potentially lead to commercial opportunities.

Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn!

Nonprofit HUG: https://events.hubspot.com/nonprofit

Stjepan: https://www.linkedin.com/in/stjepangrcic/

Maarten: https://www.linkedin.com/in/maarten-bovendaerde/

Brought to you by;

Digital Reach Online Solutions https://www.digitalreachos.com/

Nonprofit Tech Shop https://nonprofittechshop.com/

Project management sits at the center of every RevOps initiative, yet it is often the least understood role on the team. In episode 7 here, Maarten and Stjepan talk with Paige Farquhar, Project Coordination Lead at Digital Reach, about how RevOps projects actually run. Paige breaks down the three project types, how scoping works behind the scenes, why client transparency matters, and what it takes to keep consultants, engineers, and stakeholders aligned from kickoff to launch. She also shares practical tips on managing expectations, preventing scope creep, and building project hygiene that saves hours down the line. A candid look at the human, operational, and technical sides of making RevOps projects work. Also: an unexpected Turkish-delight frosé recommendation.

Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn!

Nonprofit HUG: https://events.hubspot.com/nonprofit

Stjepan: https://www.linkedin.com/in/stjepangrcic/

Maarten: https://www.linkedin.com/in/maarten-bovendaerde/

Brought to you by;

Digital Reach Online Solutions https://www.digitalreachos.com/

Nonprofit Tech Shop https://nonprofittechshop.com/

In Episode 6 of the RevOps Loop, Maarten and Stjepan ask a simple question: if you were starting out in Marketing or RevOps today, what should you really focus on? They share how they got started, why small real projects beat endless theory, and how to combine free courses with tiny problems so the learning sticks. They talk through the basics of data structures, integrations, and APIs, how to tell a story with a dashboard, why curiosity and tool testing are career multipliers, and what it means to debug humans instead of just systems. The episode is a practical guide for junior marketers, aspiring RevOps pros, and anyone looking to build a modern, AI aware skill set without getting overwhelmed.

In Episode 5 of the RevOps Loop, Maarten and Stjepan look back at their week and share real stories from the RevOps trenches. They cover what it takes to explain technical work to non-technical teams, how to prioritize when everything lands at once, and why B2C and nonprofit data hygiene depends on strong first-party data. They also talk through the reality of vibe coding with AI tools, when to involve a real developer, and how to keep up with constant HubSpot updates. The episode closes with quick tool reflections and a beer review, offering a practical look at the day-to-day life of RevOps consultants.

In this episode of The RevOps Loop, we dive deep into the essentials of training teams on revenue operations processes using HubSpot. Maarten and Stjepan explore the nuances of enablement, discussing best practices for both in-person and online training sessions. You'll get insights on gathering contextual information to tailor training effectively, the importance of user stories, and strategies to keep teams engaged post-training. Additionally, we highlight how to identify and empower internal champions to facilitate ongoing learning and adoption. Join us for a practical discussion aimed at helping organizations streamline their RevOps processes and maximize the potential of HubSpot. Tune in for actionable strategies and valuable insights!

What are the key components of a clean, scalable contact management strategy? In this episode, Maarten and Stjepan take a deep dive into building a clean, scalable contact management strategy with key pillars including data model definition, standardizing data entry, property organization, and data hygiene. Plus, hear their insights on useful CRM tools and a fun beer review to close.

In this episode of The RevOps Loop, the guys get into the intricacies of operationalizing handoffs between marketing, sales, and service teams using HubSpot. They explore the importance of cross-team alignment workshops to address the human element in handoffs, ensuring everyone speaks the same language. They also discuss the value of implementing structured feedback loops and grading systems to evaluate handoff effectiveness, which can guide meaningful discussions during workshops. Need more? Stjepan and Maarten highlight the need for automated notifications and escalation triggers to maintain momentum in the handoff process. And of course they touch on the balance between providing essential information and avoiding information overload during handoffs. By utilizing HubSpot playbooks and AI summaries, teams can streamline data transfer, making handoffs more efficient and effective. Join Maarten and Stjepan as they unpack these strategies to enhance team collaboration and improve handoff processes.