Revenue operations wasn’t built with nonprofits in mind, but nonprofits are quietly doing some of the most complex RevOps work out there. 💯

In Episode 11 of the RevOps Loop, Maarten and Stjepan break down how RevOps actually works in nonprofit organizations, and why donor-driven, event-based, and grant-funded models force teams to rethink funnels, lifecycle stages, reporting, and automation from the ground up.

What we cover:

✔️ Why “revenue” means something very different in nonprofits

✔️ How donor, volunteer, event, and grant journeys break the traditional funnel

✔️ Why nonprofit RevOps is more dynamic, layered, and harder to report on

✔️ The hidden cost of legacy tools, locked-in systems, and data silos

✔️ Why a central source of truth CRM matters more for nonprofits than most teams realize

✔️ Practical RevOps lessons nonprofits can borrow from for-profit teams, and vice versa

We also dig into reporting complexity, change management, personalization at scale, and how to avoid getting stuck in tech decisions that limit growth for years.

As always, we wrap with a beer review, featuring a BrewDog Hazy Jane and a Belgian Golden Dragon. 🍻

Who should listen:

Nonprofit leaders • RevOps practitioners • HubSpot admins • Marketing & ops teams • Anyone working with donor, event, or membership data

Have a HubSpot or RevOps topic you want us to cover?

Share it with us on LinkedIn:

Maarten → https://www.linkedin.com/in/maarten-bovendaerde/

Stjepan → https://www.linkedin.com/in/stjepangrcic/

🔗 HubSpot User Groups

Connect with other HubSpot users in our community-led HubSpot User Groups.

🔗 Resources

Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com

LinkedIn: https://linkedin.com/company/digitalreachos

Facebook: https://facebook.com/digitalreachopm

Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com

LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop

Facebook: https://www.facebook.com/nonprofittechshop