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Sales isn’t broken, but the way people buy has fundamentally shifted. If you’re still using the same playbook from five years ago, chances are you’re feeling the friction. It’s time to rethink your sales strategy.
In this episode, we sit down with Talica Davies, sales strategist and fractional CRO, to talk about what’s actually happening in today’s market. Buyers aren’t ghosting you because they’re rude — they’re drowning in options, AI-driven comparisons, and endless decision loops. The old-school sales tactics of “following up” and “handling objections” aren’t cutting it anymore.
Tune in as Talica shares actionable insights on building trust, navigating longer sales cycles, and creating urgency without relying on outdated “follow-up” and “objection-handling” scripts.
Chapters
0:00 - Intro
02:40 - The shift in buyer behaviour
06:29 - The trust recession and the importance of trust with buyers
11:05 - Additional factors contributing to a longer sales cycle
15:10 - Return on Investment vs Cost of Inaction / the power of urgency
19:42 - Tips for breaking free of ‘old school tactics’
24:35 - Tips to help understand the buyer
27:45 - Where to find buyers you are looking for
29:41 - Strategies to help buyers say ‘yes’
33:17 - Cultivating social proof
35:56 - Final tips, research tools, AI
40:01 - What’s next for Talica
41:45 - Where to find Talica
Connect with Talica - https://ca.linkedin.com/in/talicadavies
Visit Talica’s website - https://talicadavies.com/about
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#SalesStrategy #B2BSales #SalesLeadership #RevenueGrowth
Passion is what sparks a business, but it’s also what sustains it long after the startup phase. As challenges evolve from survival to scaling, staying motivated through setbacks and market shifts is crucial for long-term success.
In this episode, we sit down with Yusuf Khoja – an author, international keynote speaker, and leadership resilience coach who has spent over 30 years producing and presenting at global leadership events alongside icons like Oprah Winfrey, Bill Clinton, Tony Robbins, and Dr. Deepak Chopra.
Yusuf shares insights on navigating the post-startup phase, overcoming early business hurdles, and reigniting passion for long-term success. Tune in as we discuss finding purpose, knowing when to hire, and what’s next for Yusuf on his entrepreneurial journey.
Chapters
0:00 - Intro
02:38 - Yusuf’s journey as an entrepreneur
07:16 - Hilda’s story
10:34 - The post-startup phase
15:06 - The importance of passion
16:59 - Finding your passion / Loving what you do
23:06 - When to start hiring
28:17 - Early challenges entrepreneurs face
34:13 - Early successes
39:20 - What’s next for Yusef
42:12 - Where to find Yusuf
Visit Yusuf’s Website - https://www.resilientleaders.ca/
Connect with Yusuf - https://ca.linkedin.com/in/yusufkhoja
The DNA of GREAT Storytellers - https://www.amazon.ca/dp/B0DS8HSK3F?ref=cm_sw_r_ffobk_cp_ud_dp_FVKN3A1E3W3HEQC687V6&ref_=cm_sw_r_ffobk_cp_ud_dp_FVKN3A1E3W3HEQC687V6&social_share=cm_sw_r_ffobk_cp_ud_dp_FVKN3A1E3W3HEQC687V6&bestFormat=true
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#Entrepreneurship #Leadership #BusinessGrowth
Understanding your unique advantages is key to transforming them into powerful strengths in the workplace. Rather than striving to be better in a generic way, true success comes from amplifying what makes you different. By leaning into your distinct strengths, you not only boost your own performance but also create a more dynamic, engaged, and high-performing team.
In this episode we are joined by Hillarie Kay, the author of The Burnout Recovery System, speaker, corporate trainer, executive coach, and the Chief of Culture + Strategy at How to Fascinate. She works with leaders and teams in startups all the way up to Fortune 100 industry giants – helping high-performing entrepreneurs and teams reduce burnout and increase performance by coaching them on how to find equilibrium between their inner motivations and outer influence.
Tune in as we discuss how leaders can leverage the Fascination Advantage system to build high-performing, people-centric workplaces by understanding how individuals naturally captivate and contribute to team dynamics, and more!
Chapters
0:00 - Intro
01:50 - What is How to Fascinate
03:42 - Using the Fascinate system to avoid burnout
07:51 - How to use your primary, secondary, and dormant advantages
16:48 - Using your Fascinate Advantages strategically to become more of who you are
21:53 - Why great teams are built on diverse advantages
28:11 - Hillarie’s experiences with Fascinate
32:00 - Dual lens of leadership / inner-motivation and outer influence
37:50 - Where to find Hillarie
39:58 - What’s next for Hillarie
Connect with Hillarie - https://www.linkedin.com/in/hillariekay
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#Leadership #WorkplaceSuccess #FascinationAdvantage #BurnoutRecovery
Staying on top of hiring trends is crucial for attracting and retaining top talent in today’s competitive market. Understanding what job seekers value, like flexibility, growth opportunities, and a strong workplace culture, can set your company apart. By prioritizing people, fostering inclusivity, and creating meaningful employee experiences, businesses can build stronger teams, drive innovation, and achieve long-term success.
In this episode, we’re joined by Deborah Bottineau, Managing Director at Robert Half, to discuss the latest insights from their Demand for Skilled Talent Report and how businesses can embrace a human-centric approach to HR and leadership. With over 20 years in the talent solutions industry, Deborah shares her expertise on fostering thriving workplaces, building meaningful connections, and preparing for the future of work.
Tune in for actionable insights that will help you elevate your hiring strategy and foster a thriving, people-first organization!
Chapters
0:00 - Intro
02:59 - Demand for Skilled Talent Report Findings
07:24 - What worker are looking for in a company
08:24 - Other hiring trends / the role of technology in hiring
11:40 - The Human-Centric approach and role of HR & Leadership
21:11 - Career management from a company perspective / mentorship and connection
24:25 - What’s next for Deborah
25:31 - Where to find Deborah
Connect with Deborah - https://www.linkedin.com/in/deborah-bottineau-06736513
Visit Robert Half’s website - https://www.roberthalf.com/ca/en
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#HRLeadership #HiringTrends #WorkplaceCulture #FutureOfWork
Prioritizing resilience leads to higher engagement, productivity, and long-term success, creating a workplace where both individuals and businesses flourish. By fostering adaptability, psychological safety, and strong support systems, organizations can help employees navigate stress, recover faster, and maintain well-being.
In this episode, we dive deep into stress, burnout, and the future of workplace well-being with Joyce Odidison, an expert in recovery and resilience. As the President & CEO of Interpersonal Wellness Services, founder of the Global Workplace Wellness Summit, and a seasoned workplace wellness specialist, Joyce shares powerful insights on creating people-centered, adaptable workplaces.
Tune in as we discuss why stress and burnout are on the rise, breaking free from outdated workplace models, The ISR recovery process & people-first strategies, the 9 Dimensions of Well-Being framework, AI’s impact on workplace resilience, practical tips to boost recovery & well-being, and more.
Chapters
0:00 - Intro
02:05 - What is creating stress and burnout in the workplace
04:57 - Operating with old workplace models
08:47 - Solutions for helping with wellness in the workplace
13:04 - How to overcome resistance
16:50 - The 9-Dimensions of Wellbeing
22:15 - Impact of AI on Wellbeing and Resilience
30:26 - Tips for resilience and recovery
33:19 - What’s next for Joyce
Connect with Joyce - https://www.linkedin.com/in/joyceodidison/
Visit Joyce’s website - www.joyceodidison.com
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#WorkplaceWellness #Resilience #BurnoutRecovery #FutureOfWork
Mastering LinkedIn strategies is essential for aligning with your business goals in today’s digital age. As the world’s largest professional network, LinkedIn offers powerful tools to build your brand, connect with decision-makers, showcase expertise, and drive growth. By leveraging its features strategically, you can expand your reach, generate quality leads, and create meaningful opportunities that directly support your business objectives.
In this episode, we are joined by Dee Boswell-Buck, a Certified Social Media Strategist who made a bold career pivot at 47, leaving her 26-year corporate role to launch her own business. Now the founder of Boswell-Buck Creative Consulting, Dee helps service-based business owners transform their LinkedIn presence, generate quality leads, and increase revenue. From building a thriving online community of over 400 members to empowering women-led businesses, Dee’s mission is clear: to help entrepreneurs shine and succeed.
Tune in as we discuss how to align LinkedIn actions with your top 3 business goals, the importance of building relationships before selling, LinkedIn mistakes (and how to avoid them), content strategies, and more!
Chapters:
0:00 - Intro
02:12 - Actions on your business that must align with your 3 goals
06:16 - What to do before connecting with someone on LinkedIn
10:08 - Common mistakes: selling before establishing a relationship
14:00 - Top ways of sharing content on LinkedIn (newsletters + carousels)
20:09 - Easy content ideas for LinkedIn beginners
22:25 - LinkedIn mistakes to avoid / platform-specific content
28:07 - Updating your LinkedIn profile & networking
30:13 - What’s next for Denise
Connect with Dee - https://www.linkedin.com/in/dee-boswell-buck
Visit Dee’s website - https://www.deeboswellbuck.com/
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#LinkedIn #SocialMediaMarketing #BusinessGrowth #Networking
In a world where AI is rapidly transforming industries, embracing change in your job or career is more important than ever. Adaptability and continuous learning are key to staying relevant, as AI reshapes traditional roles and creates new opportunities. By staying curious, upskilling, and leveraging AI as a tool for growth, you can future-proof your career and thrive in this evolving landscape. Change isn’t just inevitable — it’s an opportunity to innovate and lead in the age of AI.
In this episode, we are joined by Amy Au, Founder and Executive Coach of Innovate You. As an ICF Certified Coach and Fascinate Certified Advisor, Amy empowers women leaders in STEM to become authentic, innovative, and future-ready. Amy shares key leadership skills, insights from her career, and how she inspires her clients to align their careers with their values and purpose.
Join us as we explore how to adapt to an AI-driven workforce, leverage AI for efficiency, and overcome fears about this rapidly evolving technology, and more!
Chapters:
0:00 - Intro
03:03 - Preparing leaders for an AI-driven workforce
06:22 - Embracing change and the importance of saying “Yes”
10:02 - How to embrace AI
11:54 - How AI can help us become more efficient
15:38 - Concerns over AI
19:37 - How Amy helps people embrace change, even if they are hesitant
25:27 - Key leadership skills people should develop
28:29 - Amy’s career / #IamRemarkable workshops
31:39 - What’s next for Amy
35:23 - Where to find Amy
Connect with Amy - https://www.linkedin.com/in/amy-au-wm/?originalSubdomain=ca
Visit Amy’s website - https://www.innovateyou.ca/
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#AILeadership #CareerGrowth #WomenInSTEM #DigitalTransformation
Job hunting as a Gen Z/young professional comes with unique hurdles — navigating a saturated online job market, bridging the gap between entry-level experience and employer expectations, and balancing the quest for meaningful work with financial stability. In this episode, we explore these challenges and offer actionable insights for young professionals entering today’s workforce.
In this episode, Luki Danukarjanto, Career Coach and founder of Focus.Inspired, shares his expertise in helping young professionals, newcomers, and international students level up their careers. Known as “the soft skills guy,” Luki dives deep into the importance of human skills, networking strategies, and advice for both job seekers and businesses hiring emerging talent.
Don’t miss these actionable tips to thrive in today’s workforce. Tune in now!
Chapters:
0:00 - Intro
03:13 - How Luki helps young professionals job seeking
05:12 - The ‘What’ and ‘Why’ of job seeking for young professionals
08:50 - Soft Skills / Human Skills
16:25 - Advice for candidates looking to get hired with less experience
23:12 - Leveraging your network regardless of your experience
25:33 - Advice for recruiters and businesses hiring young professionals
37:02 - Tips for businesses searching for top talent
40:54 - What’s next for Luki
43:17 - Connect with Luki
Visit Luki’s Website - http://focusinspired.com
Connect with Luki - www.linkedin.com/in/lukidanu
…
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#CareerAdvice #GenZCareers #JobHuntingTips #SoftSkills
Hiring top talent is a critical yet challenging task for organizations striving to stay competitive. The best candidates are often in high demand, which means employers must move quickly while ensuring they make the right decisions. Successfully overcoming these hurdles requires strategic planning, clear employer branding, and a commitment to creating an inclusive and supportive environment.
In this episode, we sit down with Sandra D’Souza, Founder and Managing Director of Sandstone Solutions Group Inc., to explore how businesses can overcome hurdles in today’s dynamic job market. With over 20 years of recruitment expertise and a background as a CPA, CA, Sandra shares strategies for identifying the right candidates, aligning talent with business needs, and adapting to post-pandemic shifts in employee expectations.
From employer branding to networking tips, this episode is packed with actionable advice to help you attract and retain top talent in an ever-changing landscape.
Chapters
0:00 - Intro
02:32 - How to make sure you’re hiring the right candidates
08:41 - What candidates are looking for in employers
15:55 - What candidates are looking for post-pandemic
18:01 - Flexibility and how employers can accommodate the needs of employees
21:59 - Tips for how to find staff in a post-pandemic era
23:48 - Where to share job postings
24:13 - Networking for finding candidates
28:02 - What business can do to attract top talent
34:49 - What’s next for Sandra, how she helps
36:10 - Where to find Sandra
Connect with Sandra - https://www.linkedin.com/in/sandradsouzaca/
Visit Sandra’s website - https://sandstonesolutionsgroup.ca/
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#Hiring #Recruiting #RecruitmentStrategies
Leadership confidence is the foundation of effective decision-making, inspiring teams, and driving success. Knowing your strengths as a leader amplifies this confidence, enabling you to lead authentically and align your actions with your unique style. By understanding and leveraging your natural strengths, you can foster stronger connections, make impactful decisions, and inspire others to reach their full potential. Confidence and self-awareness are the keys to unlocking your leadership potential and creating a lasting impact.
In this episode, we’re joined by award-winning marketer and founder of Impagination Inc., Laural Carr. As a Kolbe™ Certified Consultant and Marketing Mindset Coach, Laural specializes in helping business leaders and their teams uncover their natural working styles to achieve success with ease.
Join us as we explore how showing up authentically can empower you as a leader and inspire those around you. We’ll also share more about the upcoming Business Leadership Breakthrough™ program and explore how it can support your success in 2025 and beyond!
0:00 - Intro
01:56 - What shakes leadership confidence
07:22 - Why Laural and Hilda are teaming up to help leaders
03:23 - Processing the world using Kolbe
13:07 - How people perceive you and the way you communicate using Fascination Advantage
15:09 - The importance of learning your personal leadership style
20:56 - Positive outcomes
25:25 - Business Leadership Breakthrough program overview
31:16 - Becoming an inspiration leader
32:30 - Confidence comes from seeing those wins
35:03 - Learn more
…
Register for upcoming Business Leadership Breakthrough™ - https://www.impaginationinc.com/blb-15th-jan/
Connect with Laural - https://www.linkedin.com/in/lauralcarr/
Visit Impagination Inc - www.impaginationinc.com
Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#Leadership #Confidence #Business
From the publisher's feed
REVUP Your Leadership with Hilda Gan is the podcast for leaders who believe people are their greatest asset.
Hosted by Hilda Gan, President and Chief People Officer of…
Through conversations with leaders, entrepreneurs and changemakers, episodes explore leadership influence, workplace culture, finding your voice, pursuing potential, mentorship, entrepreneurship, career transitions, developing others and creating a meaningful leadership legacy.
Because leadership isn’t simply about what you intend to do. It’s about the experience you create for the people you lead.
Whether you’re an executive, business owner, experienced leader or new manager, REVUP Your Leadership offers practical insights and fresh perspectives to help you lead with greater confidence, clarity and impact — and become the boss you wish you had.