This episode originally aired on April 1, 2025. We'll be back with a brand-new episode of Beyond the Shelf on 1/6/26.  Happy Holidays!

Dave sits down with Eric Altschul, Director of Digital Commerce Content at Mondelēz International, to discuss how one of the world’s largest CPG companies approaches digital content, automation, and the digital shelf.

Eric shares how eCommerce evolved from a secondary priority into a core function at Mondelēz, the role content plays in shaping shopper experiences across retailers, and why mobile-first visuals and PDP optimization are critical to winning online. He also discusses how partnerships - including Mondelēz’s work with It’sRapid - help teams automate and standardize content creation across thousands of SKUs while meeting retailer-specific requirements.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker