Does your marketing work?

Many companies produce marketing content that looks great but doesn’t get results.

But what is the secret to converting leads with marketing?

And how can you sync your marketing with your financial model?

John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.

Listen to learn:

• Why you need to reduce leads to grow conversion
• How to measure marketing effectiveness
• The pros and cons of internal marketing teams vs. agencies 
• Why great ideas get lost in the execution
• How to use consumer data to refine marketing
• And more