Many companies focus on product and forget about the value of brand…

But when you rethink your approach to brand, you can transform your company…

My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.

In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.

He’ll cover:

• The difference between “new” and “innovative”
• How brand contributes to the customer experience
• What companies miss when they overfocus on product
• How a bad customer experience hurts your brand 
• And more