Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.

They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.

But they don’t focus on building the brand. Today’s consumers want a more personal connection, and that means building up the online profile of key executives.

We talk about the strategies they implement for their clients, including…

• The top 5+ social networks for creating thought leaders from the ground up
• Why helping executives build an individual brand actually increases retention
• How to use social media to create an exponential boost in audience engagement
• What to include in your online bios – and what to leave out
• And more