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These are the things that nobody talks about when it comes to building a coaching business, or business in general. It's not the systems that hold us back and make us resent our business, it's the stories. It's the voice in our head that says "you don't deserve this" or "it's not safe being seen"
So you play small. Try to fit in. Sell what everyone else is selling.
F*ck that.
If you're done playing small and are ready to step fully into yourself, send me a DM on instagram today with "BREAKTHROUGH"
Ready to Rewrite Reality? Click here
What fire stirs deep in your soul? What change are you truly meant to deliver to the world? These questions form the foundation of authentic coaching, but there's a crucial disconnect that many passionate coaches face when trying to build their practice.
The truth is stark yet liberating: while you might be passionate about "raising collective consciousness" or helping people "realize their true selves," most of your potential clients aren't using this language. They're struggling with procrastination, feeling overwhelmed, or searching for meaning beyond their next achievement. They sense something's missing but don't yet have the vocabulary of transformation.
This disconnect creates a false choice for many coaches who believe they must either water down their message or fail to attract clients. The reality? Effective coaching requires refining your message—not diluting it—to meet clients precisely where they are. This isn't compromise; it's the mark of mastery.
When you can translate profound understanding into language that resonates with those several steps behind you on the path, you demonstrate your value as a guide. Some discover through this process that personal development is primarily for their own growth (which is perfectly valid). Others recognize they are, as Stuart Wild puts it, "God's gladiators"—guides meant to help others navigate their journey.
The vehicle through which you deliver your change—whether through fitness, nutrition, relationships, or business consulting—will reveal itself as you stay committed to your core mission. The key is honoring where clients are now while seeing their full potential. When you speak directly to what people are actually feeling, you're demonstrating your ability to see them completely.
Ready to honor your calling while effectively reaching those who need your guidance? Start by writing down the change you want to create in the world. Words have power. And remember: true marketing isn't manipulation—it's recognition of another's experience as the first step toward transformation.
Ready to Rewrite Reality? Click here
Ready to Rewrite Reality? Click here
Book a call with Chase
Ready to Rewrite Reality? Click here
Lyssa Scott is a creative genius, the content queen, and a brand-building powerhouse. I've had the honor of getting to know Lyssa over the last two years. In 2024 we linked up to co-create two different masterminds and I have had the pleasure of getting to be her coach through Q1 of 2024... giving me a front-row-seat to the absolute MAGIC that she has been riding. Lyssa is operating in her zone of genius and drops so many valuable nuggets in this episode as we recount the last six years of her journey.
Ready to Rewrite Reality? Click here
There are two things that will set online coaches up for success in 2025 and beyond..
And the first one is dependent on the second...
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Turns out, there is such thing as "too much" personal development.
It turned into a way for me to hide from real-world action.... to stay safe and play small.
We're done playing small.
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This is by far my most AHA moment to-date on how to market.
... and it was created by coaching experience.
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From the publisher's feed
For the 21st century entrepreneur who knows there's more than just chasing the next revenue number. Uncover the stories actually running the show, and have your success finally feel as good as you…