What happens when you spot a gap in the market — and decide to build the thing that doesn’t exist?

In this episode of In The Making, I’m joined by Katie, co-founder of Rewritten, the bridesmaids and occasionwear brand that helped redefine what modern bridal parties wear.

Katie shares the story behind building a brand that challenged tradition — moving away from the outdated, one-style-fits-all bridesmaid dress and creating something more contemporary, wearable, and design-led.

From sketching their first collection and launching with just a handful of styles, to navigating partnerships, scaling a product-based business, and expanding into international markets, this episode gives a real behind-the-scenes look at what it takes to grow a fashion brand from idea to global recognition.

We also talk honestly about the realities of running a business with a co-founder — navigating friendship, challenges, disagreements, and personal hardships while protecting the future of the brand.