Rewriting Wellness

Amy McDonough joined Fitbit® as the company’s first employee,  before the word “wearable” was even part of our vocabulary. The future was uncertain, but she believed in the founders and their vision. That was nearly 15 years ago. Today, she’s managing director and general manager of Fitbit Health Solutions, and Fitbit® has changed the world of wellness. In this conversation, Amy talks about the future of connected health technology.

Sunbasket's Lindsey Kane was on her way to becoming a doctor when she happened to take Nutrition 101. A lightbulb went off. She switched her major and never looked back. Today, she’s a Registered Dietitian and Director of Nutrition for Sunbasket, a healthy meal delivery service. In this conversation, Lindsay says meal kits go beyond convenience. Learn how the right approach can help you build confidence in the kitchen and make healthy food that tastes good, too.

João Barbosa is co-founder of Gympass, a total wellbeing platform. João and his partner have found a way to solve a universal problem: people want to work out, but they might not want to be tied to a single gym. In this conversation, João talks about how Gympass cuts the strings while keeping gyms, members, and employers happy.

Ashley Tyrner is the founder and CEO of Farmbox, a fresh produce delivery service. Her experience as a young, single mother, receiving food benefits, inspired her to launch a company dedicated to putting fresh fruits and vegetables tables around the country. In this conversation, learn how a box of fresh produce, delivered to your door, can help shrink food deserts and support people managing chronic disease.

Introducing Rewriting Wellness, a new podcast about the people behind the most innovative wellness companies.

Learn new ways to improve your health, nutrition and fitness, and be inspired by the stories of the  entrepreneurs and visionaries behind these companies. We'll talk with leaders from Fitbit, Echelon, Farmbox, Sunbasket and Gympass to learn about the moments that changed everything. Brought to you by the Blue Cross Blue Shield Association and the Blue365 program, a free health and wellness discount program exclusively available to eligible BCBS members.

Lou Lentini is founder and CEO of Echelon, a connected fitness company. He’s started lots of companies. But when his doctor told him he had to make some lifestyle changes, he poured his heart into a new fitness venture. In this conversation, Lou talks about how the COVID-19 pandemic may have changed fitness forever, and how you can stay fit with people from around the world without leaving your home.