Dr. Jim Loehr is a world-renowned performance psychologist, authoring 17 books on a range of topics related to peak performance. This is Dr. Loehr’s second time on the ITA College Tennis Coaches Podcast. This time around we discuss what coaches need to do to move beyond any plateaus they face in their career; how to define and reinforce their culture; managing and coaching Gen Z student-athletes; and why he believes the Apeak App might just be the future of mental performance training.