Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through massive global changes.

https://www.trinityp3.com/2021/06/brand-building-in-pandemic-world/