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This is another 2 part episode. We love finding guests that have so much knowledge and understanding of sponsorships and what it takes to be sponsored, we can't hold back all of the great information shared. 

Rich Larsen has been riding dirt bikes for more than 2 decades. The guy is amazing on a bike. So when I had the chance to talk with him about his passion and talents, it took a good few hours to get as much knowledge as possible. Fortunately for us, the listeners, he kept his evening open to spending that amount of time with us.

From humble beginnings, Rich enjoyed spending time with family, particularly when it came to riding in the Utah Desert and Mountain region. Rich spent enough time on  2 wheels and a passion to grow, that he ended up landing amazing sponsorship deals and even begin a career working for one of his sponsors. 

This episode has a ton of value, so be sure to take lots of notes!

Enjoy!