What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. 

3 Smart Takeaways From This Episode:

💡 Why this 3-letter word can tap into someone’s self-interest and make you 14% more persuasive.

💡 How giving someone a “reason why” can boost your conversion rate by 90%.  

💡 One phrase that can lower defensiveness, build trust, and make someone more likely to buy from you. 

Useful Resources Mentioned In This Episode:

• Free guide, 51 Ways to Thank Your Clients and Customers: https://justpositionit.com/51-ways-to-say-thank-you/
• University of Michigan Study: https://www.researchgate.net/publication/387834640_The_persuasive_role_of_generic-you_in_online_interactions 
• Ellen Langer Harvard Study: https://www.psychologytoday.com/us/blog/credit-and-blame-at-work/201201/mindlessness-at-work#:~:text=All%20too%20often%2C%20then%2C%20we,I%20have%20to%20make%20copies?%E2%80%9D 
• Harvard Gratitude Experiment: https://news.harvard.edu/gazette/story/2013/03/the-power-of-thanks/   

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/ 
• Get a Champion Copy Critique and make sure your words sizzle off the page before you hit send: https://justpositionit.com/champion-copy-critique/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna know what it is?  

3 Key Takeaways From This Episode:

💡 Why this well-framed statement can become an asset for your business and help you stand out from competitors. 

💡 How one business got a 35% increase in homepage clicks by being clear, not clever, and how you can too. 

💡 A 6-step system to help clarify your uniqueness in the marketplace. 

Useful Resources Mentioned In This Episode:

• Free guide, What Are You Really Selling, that gives you 13 promises and triggers that increase desire: https://justpositionit.com/whatruselling/
• RICH Messaging™ Episode 2 - How to Create Winning Benefits from Stodgy Features: https://justpositionit.com/ep/2/  
• Scandiweb.com homepage case study: https://scandiweb.com/blog/case-study-homepage-value-proposition-a-b-test-to-improve-homepage-ctr/

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/ 
• Get your own messaging makeover: https://justpositionit.com/ask-ang-clarity-call/ 

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out!

If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When you do this effectively, you can drive more action, like purchasing or signing up. This is what you want. 

If you don’t get clear on how to craft benefits and only rely on feature-driven messaging, you will leave money on the table. I don’t want that for you.  

3 Insightful Takeaways From This Episode:

💡 Why taking a feature-benefit selling approach can increase your conversion rates by double digits.

💡 One easy way to spot the difference between a feature and a benefit, plus 9 examples that show you how to start crafting compelling benefits.

💡 An Ang’s Actionable that gives you a quick trick to tweak your existing website without starting from scratch.   

Rockin’ Resources Mentioned In This Episode:

• Crankwheel.com research on benefits and features. https://crankwheel.com/the-ultimate-guide-to-feature-benefit-selling/ 
• Get brand new episode alerts at http://rich-messaging.com/

Want Even More From Me?

• 10X your conversions for free with a Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/ 
• Get help directly from me: https://justpositionit.com/shop/ 

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

It always amazes me how many businesses consistently make at least 3 of these mistakes in their messaging. 

In my experience, messaging is one of the biggest areas of struggle for most businesses. Some get stuck with crafting their message and how to talk about their products or services, and others want to improve their messaging but just don't know how.

If you know your messaging isn't what it could be, or you feel it misses the mark, this is for you. In this episode, I talk about basic messaging fundamentals and common faux pas most people make but don’t mean to.

3 Fail-Proof Takeaways From This Episode:

💡 A simple framework to jumpstart your messaging draft that highlights the biggest pain points your target audience may be experiencing. 

💡 One simple way to make sure your messaging doesn’t confuse your audience, so you get a YES instead of a no.

💡 An exercise involving a piece of paper, a pen, and four lines that will guide you in creating your messaging foundation. 

Rockin’ Resources Mentioned In This Episode:

• The guide, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales and What to Do Instead. Grab it at JustPositionIt.com/podcast.
• Get new episode alerts at http://rich-messaging.com/

Want Even More From Me?

• 10X your conversions for free with Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/ 
• Get help directly from me: https://justpositionit.com/shop/ 

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!