RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business

One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! 

In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly weaken persuasion, create buyer resistance, and push prospects away faster than you can spray Raid on a mosquito.

3 Amazing Takeaways From This Episode:

1️⃣ Why emotional triggers can drive up to 90% of our purchase decisions and how to tap into them (with examples). 

2️⃣ How the ego can be your best friend when it comes to psychological persuasion.

3️⃣ When being clear over clever wins and what to stay away from. 

Useful Resources Mentioned In This Episode: 

• Grab the book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This is a perfect resource if you want to see where else you may be getting tripped up in your messaging. Here’s the link: https://justpositionit.com/messaging-mistakes-guide 

Want Even More From Me?

• Get Persuasive Pitch® (the Framework): This proprietary 14-point roadmap takes your pitch from crashing and burning to compelling and converting. Go here: https://justpositionit.com/persuasivepitchmap/

Sources: The Subconscious Mind of the Consumer (https://www.library.hbs.edu) 

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.*

You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging® Podcast, I’m walking you through my 14-point Persuasive Pitch® Framework. This roadmap is designed to generate harder-hitting messages that increase conversions no matter what you’re creating (sales pages, webinars, emails, or proposals).

6 Marvelous Takeaways From This Episode:

1️⃣ The psychological and strategic shifts that transform weak pitches into persuasive messaging that drives action.

2️⃣ A tried-and-true sequence for what to include in your content so that it persuades like magic.

3️⃣ The 2 critical elements most people forget to add that make or break the selling power of your messaging.

4️⃣ One factor that’ll 10X how convincing your sales argument is so that people take action.

5️⃣ A hidden secret that draws prospects in so that you can attract perfect-fit clients.

6️⃣ A bonus workbook to help you brainstorm each of the 14 persuasion elements for your content.

Useful Resources Mentioned In This Episode: 

• Get Persuasive Pitch® (the Framework): This proprietary 14-point roadmap takes your pitch from crashing and burning to compelling and converting. Visit https://justpositionit.com/persuasivepitchmap/
• Craft Marketing Messages That Work Like Magic (In 4 Simple Steps): This free tool will help you identify the problem your product or service solves so you can pinpoint EXACTLY what you’re selling. Visit https://justpositionit.com/whatruselling
• RICH Messaging® Episode 3 - The Secret to a Memorable Message that Commands Attention, https://justpositionit.com/ep/3/
• Get Podcast Alerts + exclusive content: Visit https://rich-messaging.com 

Want Even More From Me?

• Buy the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on what makes messages sell. Here’s the link: https://justpositionit.com/messaging-mistakes-guide 

*Sources: 

• Failed Marketing Campaigns: A Guide to Fixing Failed Marketing Campaigns (https://www.magiclogix.com/theories/failed-marketing-campaigns/)  
• 7 Reasons Why Your Marketing Campaigns Fail (https://www.eway-crm.com/blog/sales-marketing/7-reasons-why-your-marketing-campaigns-fail/) 

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. 

In this episode of the RICH Messaging® Podcast, I dive deep into the #1 conversion killer. 

So if you’ve ever wondered why your messaging misses the mark or no one's buying, there's one technique, the granddaddy of them all, that can actually make your prospect even more motivated to buy your product or service. 

3 Not-to-be-missed Takeaways From This Episode:

1️⃣ The one shift in how you think about your product that can take your messaging from meh to instantly more persuasive.

2️⃣ 3 things this secret technique does that’ll change the way you approach your marketing forever.

3️⃣ What your own dreams can teach you about persuasion and how to speak to your audience’s true desires while skyrocketing your conversions over 45%.  

Useful Resources Mentioned In This Episode: 

• Grab the guide: Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This free tool will help you identify the problem your product or service solves so you can pinpoint what REALLY drives purchasing behavior. Visit https://justpositionit.com/whatruselling 
• Heather Sparklestar: https://heathersparklestar.com
• Get Podcast Alerts + exclusive content: Visit https://rich-messaging.com

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here’s the link: https://justpositionit.com/messaging-mistakes-guide 

Sources: https://extrainningsoftball.com (The Mental Edge: 90% of Olympic Athletes Use This Tool. Do You?)

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in. 

In this episode of the RICH Messaging® podcast, I tell you what FOMO (the fear of missing out) is and exactly how to use it in your marketing to persuade your target audience and influence buying decisions. 

3 Incredible Takeaways From This Episode:

1️⃣ Why FOMO causes discomfort and anxiety, and how your product or service can provide the relief. 

2️⃣ 6 ways to create FOMO and how the psychology behind “new” can trigger urgency. Plus, how to apply FOMO strategies to your offers and launches.

3️⃣ How limiting the quantity of a product or service can stir people into irrational frenzies that boost desire, and how you can use it to sell more. 

Read the full blog article: https://justpositionit.com/ep/8 

Useful Resources Mentioned In This Episode: 

• Grab the free guide: Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy. Visit https://justpositionit.com/whatruselling 
• Have a persuasion question? Get answers by visiting “Ask Ang” at  https://justpositionit.com/ask-ang 
• Get Podcast Alerts: Visit https://rich-messaging.com 

Want Even More From Me?

• Get the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide 

Source: FOMO, https://gitnux.org/fomo-statistics

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

Ready to turn weak, watered-down words into high-converting headlines?

In this episode of the RICH Messaging® podcast, I dissect real-life (from the mailbox) before-and-after headlines and show you how small smart copywriting tweaks can dramatically increase clicks and engagement.

3 Valuable Takeaways From This Episode:

1️⃣ A 3-part framework that helps you identify the right emotional triggers when creating a headline that actually helps you sell. 

2️⃣ How to spot useless copy in your advertising that costs you eyeballs and learn the thought process that improves five headlines. 

3️⃣ Ways to make your product or service memorable and write compelling, attention-grabbing headlines.

Useful Resource Mentioned In This Episode: 

• 25 Secrets to Persuasive Headlines that Sell: Inside this totally free guide, I transform 25 real-life advertising headlines right before your eyes, showing you why the headlines were ineffective and how to pack a persuasive punch. Plus, you get industry-specific tips to drive more clicks. Download it here >> https://justpositionit.com/copyresults/
• Get Podcast Alerts: Visit https://rich-messaging.com/ 

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide/ 

Sources: 

David Ogilvy (Confessions of an Advertising Man, 1963)

Pennsylvania State University (Nov. 2024, journal Nature Human Behavior)

Medium.com (7-Second Rule)

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

Most people think social proof is just testimonials, reviews, and case studies, but the real psychology behind why people trust and buy goes much deeper.

In this episode of RICH Messaging®, I explore 7 non-obvious ways to use social proof to increase conversions, reduce buyer hesitation, and apply persuasion techniques that actually influence decisions.

3 Invaluable Takeaways From This Episode:

1️⃣ Why social proof can be your best friend in persuasion and stop you from having to work so dang hard to convince people that your product or service is good.  

2️⃣ One social proof technique that helped restaurant sales jump by 13% – 18%, and the exact ways you can use it too in your own business.   

3️⃣ How using a waitlist can build trust and change buyer behavior without spending any money.  

Useful Resources Mentioned In This Episode: 

• Grab the free guide called Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy. Check it out here: https://justpositionit.com/whatruselling/ 
• Podcast Alerts: Visit https://rich-messaging.com 

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide/ 

Sources: Robert Cialdini (Influence), Nudge (Behavioral Science Simplified) 

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

Have you ever heard the phrase, "Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this episode, I teach you a powerhouse persuasion technique using the psychology of selling that’s highly effective at gaining compliance and influencing decision-making. If you want to understand how to bust through buyer resistance at a deeper level, this one’s for you.

3 Fascinating Takeaways From This Episode:

1️⃣ How to create messaging for impact that’s science-backed and proven to increase conversions. 

2️⃣ 2 ways you can use this dark psychology approach to drive a desired action. All by using a few choice words.  

3️⃣ One phrase that boosted voter turnout by 15% and how you can make someone more likely to buy from you. 

Useful Resources Mentioned In This Episode: 

• I see business owners make mistakes in their messaging all the time, and it’s not your fault. You just may not have the right training or tools. I created a guide called Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide gives you psychological insights on exactly what to do to 10x your persuasiveness. Check it out here: https://justpositionit.com/messaging-mistakes-guide/ 
• Research sources: Alice Tybout and Richard Yalch (voter study) and Robbert Cialdini (teacher study).

Want Even More From Me?

• Solve the mystery of slow or low leads & conversions with the right messaging strategy. Explore programs at www.justpositionit.com/shop. 

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. 

3 Smart Takeaways From This Episode:

💡 Why this 3-letter word can tap into someone’s self-interest and make you 14% more persuasive.

💡 How giving someone a “reason why” can boost your conversion rate by 90%.  

💡 One phrase that can lower defensiveness, build trust, and make someone more likely to buy from you. 

Useful Resources Mentioned In This Episode:

• Free guide, 51 Ways to Thank Your Clients and Customers: https://justpositionit.com/51-ways-to-say-thank-you/
• University of Michigan Study: https://www.researchgate.net/publication/387834640_The_persuasive_role_of_generic-you_in_online_interactions 
• Ellen Langer Harvard Study: https://www.psychologytoday.com/us/blog/credit-and-blame-at-work/201201/mindlessness-at-work#:~:text=All%20too%20often%2C%20then%2C%20we,I%20have%20to%20make%20copies?%E2%80%9D 
• Harvard Gratitude Experiment: https://news.harvard.edu/gazette/story/2013/03/the-power-of-thanks/   

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/ 
• Get a Champion Copy Critique and make sure your words sizzle off the page before you hit send: https://justpositionit.com/champion-copy-critique/

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna know what it is?  

3 Key Takeaways From This Episode:

💡 Why this well-framed statement can become an asset for your business and help you stand out from competitors. 

💡 How one business got a 35% increase in homepage clicks by being clear, not clever, and how you can too. 

💡 A 6-step system to help clarify your uniqueness in the marketplace. 

Useful Resources Mentioned In This Episode:

• Free guide, What Are You Really Selling, that gives you 13 promises and triggers that increase desire: https://justpositionit.com/whatruselling/
• RICH Messaging™ Episode 2 - How to Create Winning Benefits from Stodgy Features: https://justpositionit.com/ep/2/  
• Scandiweb.com homepage case study: https://scandiweb.com/blog/case-study-homepage-value-proposition-a-b-test-to-improve-homepage-ctr/

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/ 
• Get your own messaging makeover: https://justpositionit.com/ask-ang-clarity-call/ 

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! 

Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out!

If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When you do this effectively, you can drive more action, like purchasing or signing up. This is what you want. 

If you don’t get clear on how to craft benefits and only rely on feature-driven messaging, you will leave money on the table. I don’t want that for you.  

3 Insightful Takeaways From This Episode:

💡 Why taking a feature-benefit selling approach can increase your conversion rates by double digits.

💡 One easy way to spot the difference between a feature and a benefit, plus 9 examples that show you how to start crafting compelling benefits.

💡 An Ang’s Actionable that gives you a quick trick to tweak your existing website without starting from scratch.   

Rockin’ Resources Mentioned In This Episode:

• Crankwheel.com research on benefits and features. https://crankwheel.com/the-ultimate-guide-to-feature-benefit-selling/ 
• Get brand new episode alerts at http://rich-messaging.com/

Want Even More From Me?

• 10X your conversions for free with a Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/ 
• Get help directly from me: https://justpositionit.com/shop/ 

Let’s Connect:

Facebook → Justpositionit with Angela Murphy

Instagram → @your_marketing_gal

Website → https://justpositionit.com/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!