Episode 11: Dan Everett, Founder of Everett Sports Marketing
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Rich Spotlight: Dan EverettGrew up on a chicken farm in SW GeorgiaLoved sports at an early age and baseball was his passionEventually fell in love with college football and was transient student at the University of GeorgiaCareer aspirations of being an OptometristChance meeting with UGA Running Back Danny Ware led to starting Sic’Um Signatures in 2007The genesis of the ESM camps began shortly after in 2008 and 3rd party marketing opportunities began to growReally started representing more of the players no one else wanted to represent anymorePlayers took a leap of faith by coming to ESMTurning point for ESM was the year ESM represented both Aaron Murray and Connor ShawESM focuses on maximizing marketing opportunities where other agencies do notDecision was then made to only focus on football representation, golf representation, and youth football campsMarket activation is the beginning of an endorsementJonathan Allen is one of the most interesting clients they’ve ever representedESM focuses on positioning clients with brands that are a natural fit for their personalityESM Youth Football Camps focus on football as well as role modeling and leadershipWords of Wisdom involve two keywords: Proactive and Accountability
Rich HeadlinesNBA Draft is another sign of the youth movement in the NBA with 16 Freshman selected in the First RoundLA Clippers traded Chris Paul to the Houston Rockets for 7 players and a future draft pickJames Dolan, owner of the NY Knicks parted ways with Phil Jackson signaling the end of the Phil Jackson era in the NBA
Weekly Words Of WisdomThings may come to those who wait, but only the things left by those whose hustle. Abraham Lincoln
Deshaun Watson Signed Print Giveaway3 winners to be selectedFollow on Twitter – @richtakesports and Retweet “pinned tweet”
Follow Dan Everett On Twitter: @everett_sm
Everett Sports Marketing Website: http://everettsm.com/
To Follow Rich Take On Sports on Twitter: @richtakesports