Established over 150 year ago, Bühler is a specialist and technology partner for plant, equipment, and services for processing basic foods and for manufacturing advanced materials. They are based in Switzerland and employ over 10,000 people across 140 countries.The global Optical Sorting and Rice Processing Business Unit headquarters is located in London and serves food industry clients globally. The hi-tech facility also houses their RandD and machine manufacturing operations.We were asked earlier this year to help Buhler Sortex with the global launch of the new SORTEX S UltraVision optical sorter for rice. We produced a podcast with their RandD and Product Management team who were behind its concept and development. Earlier this month we were asked to repeat the exercise with the team behind their recently launched SORTEX A and SORTEX B optical sorters for commodities such as coffee, nuts, seeds and pulses.In this program we talk to Richard Czepukojc, Global Marketing Manager of Buhler Sortex about how they are adding digital marketing communications to their traditional marketing tools and techniques and how this is helping them both internally and externally.