On this week’s episode of Performance Delivered, we speak with special guest, Richard Fallah. Richard is the CEO of VBOUT, an adaptive marketing automation platform that aims to help business owners and marketing professionals centralize and automate their tasks in a simple, effective way. The platform includes powerful email and social media tools, lead intelligence, and comprehensive analytics. 

“A lot of people fear deploying marketing automation, or a marketing stack, because they think it's way too complicated to do that. It's actually the total opposite; a bit of investment, a few hours of your time, and you should be set for the rest of your usage. And, it reaps results. You start really seeing tangible results in your lead generation every three to six months,” says Richard.

We chat about what marketing automation means, as well as:

• What areas marketing automation can help with

• The direct benefits of automating your marketing

• The importance of accurate data analytics

• Determining the right tools for your business’ needs

• And more