On this week’s episode of Performance Delivered, we are once again speaking with Richard Fallah, CEO of VBOUT, an adaptive marketing automation platform that aims to help business owners and marketing professionals centralize and automate their tasks in a simple, effective way. Richard joined us last week to discuss marketing automation and how it can help put your lead generation on steroids. This week, we’re taking that concept a step further by speaking about how to actually plan and implement a marketing automation buildout for your business. 

“Assuming you have picked a platform for your marketing automation, take an inventory of any existing tools you are using, as well as an inventory of how you’re capturing your leads. Once you've taken that inventory of what your funnel looks like, you know exactly what you need to implement in your marketing automation. This is very high level, but technically it's taking existing processes and building them over your marketing automation platform of choice,” says Richard.

We chat about marketing automation across industries, as well as:

• Important terminology within marketing automation, including triggers, actions, filters, and funnels

• Expectations for seeing tangible results from implementing automation

• Using data analytics to tweak your automation process

• Secrets to a successful marketing automation campaign

• And more