Read any article on good copywriting and you’ll find the same names appear.
David Abbott and Tony Brignull usually battle for the top two slots, Tim Delaney and John Salmon fight it out for third place.
But talk to writers about the same subject and another name appears; Richard Foster.
Richard is the only one of the five who has worked under the other four.
(He may well be the only writer to have worked under the four?)
For a number of reasons, the other four are better known.
Two have agencies named after them.
They were all Creative Directors, (or Chief Creative Officers as we call them today).
Each took on the title of Chairman.
All four became President of D&AD.
With those roles came P.R.
Whereas Richard wrote.
He wrote for everyone, from 14 year old girls (Lil-lets) to Captains of Industry (The Economist).
He wrote for products from 1p up to £100k.
He wrote ads that featured in 29 D&AD annuals.
He wrote the best section in D&AD’s ‘THE COPY BOOK: How 32 of The World’s Best Advertising Writers Write Their Advertising’.
We had a great chat, hope you enjoy it.
Dx