Richard wears many hats which is indicative that he cares deeply about sales and that it is done well.

In this episode we look at the elements of PQ - partnering intelligence - and discuss how it can be used to guide a modern sales approach.

He brings his unique spin to this and shares a number of powerful maxims and NEAT structure.

We talk about language patterns and the mindset of being uncomfortable.

What are you doing to help your customers 'fall in trust' with you?

Learn more at: https://linktr.ee/fredcopestake

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