Richard is a Creative Director who has spent the last 15+ years delivering best-in-class, performance-driving campaigns for global brands such as Abercrombie & Fitch, Hollister, and Gap Inc. Through his passion for transformative storytelling within brand design, design systems, digital products and physical customer experiences, he focuses on the data of the customer journey within all channels to develop brand-driving creative that truly resonates with its audience.

On this episode, Richard speaks with David Scott about the unexpected journey that took from Liverpool, England to Columbus, Ohio despite his initial desire to work at an agency in London.