The Canada Media Fund (CMF) has released its 11th annual Key Trends Report, exploring how the screen-based industries might evolve in the coming years, including where advertising, viewer habits, and media technology are headed. 

On this episode of Broadcast Dialogue - The Podcast, we welcome the CMF's Richard Koo, VP, Analytics & Strategic Insights, and Florence Girot, Manager Foresight and Innovation, to discuss this year's findings; why the death of traditional tv is overstated; and the potential impact of AI on media creators.

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