How to structure your activity to emerge stronger from business disruption

Once you define your target market that will tell you who your competition is. From there start thinking about how you can differentiate yourself and capture that in a meaningful guarantee

How to avoid having a meaningless USP that is merely a strapline. Instead take time to think about more strategic issues and create a USP that is unique

If you want to be clear about your marketing differentiation strategy then think hard about the answers to these two questions

If you want to achieve your aims in life then it’s time to change the way you do things in business.

90% of companies fail to achieve all their strategic objectives.

Two simple tools to help you increase profits and double your valuation multiple

Are you focussing on the things that you love doing that are valued by your customers.

Base Campers have a clear goal in sight but need support to get them started

Business review