Today I talk with Richard Reis, co-founder of Most Recommend Books, a website that tells you which books have shaped the world’s most successful people. Before Richard learned to code at Lambda school and started Most Recommended Books, he worked in LA at a movie studio with his dad, which was his first experience at a startup.

Those five years working with his dad making movies was a baptism by fire to the realities of what it’s like to create something from nothing. He learned that distribution is something that is really tough to get right -- even tougher than creating something from nothing. He learned that once you build it, you’re only half done. Then you have to sell it.

This is why having a co-founder that complements you is so important. If one of you can build it, then the other should be able to sell it. That’s a powerful combination. that’s rare to have in one person. He learned to make sure you think about how to sell what you create sooner rather than later. He is also a big believer in doing lots of small projects to see what sticks.

We talk about how he came up with the idea for Most Recommend Books and how he has built it into a nice business. Most Recommend Books is a perfect example of scratching your own itch and testing an idea by just trying things and seeing what happens.

Now let’s get better together

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