The Brand Called You

Richard Yonck, Futurist Speaker and Author, ‘Mindstock’

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Richard Yonck, Futurist Speaker and Author, ‘Mindstock’
  • Richard is a futurist speaker and an author of a book titled Mindstock. 
  • He’s the founder of Intelligent Future Consulting. 
    • Podcast
    Overview

    In this compelling episode of The Brand Called You, futurist and author Richard Yonck explores the fragile boundaries between truth, technology, and human agency. From AI and surveillance to free will and the future of society, Mindstock offers an unsettling yet hopeful vision of what lies ahead—and why we must actively shape it.

    00:39- About Richard Yonck
    • Richard is a futurist speaker and an author of a book titled Mindstock. 
    • He’s the founder of Intelligent Future Consulting. 
      • 10:04- How close is our world to the reality of automation, surveillance, and enforced conformity?
      • Automation is already widespread and accelerating, raising growing concerns about job displacement.
      • Surveillance is firmly embedded in daily life, though its intensity varies by context and region.
      • Conformity emerges subtly as people overlook ethical concerns, especially during periods of rapid change and uncertainty.
        • 17:19- How did you balance scientific accuracy with engaging storytelling?
        • Draw on years of nonfiction experience to ensure accuracy and plausibility.
        • Prioritized engagement, drama, and narrative flow for the reader.
        • Balanced realism with storytelling to sustain immersion without becoming technical.

          • RESOURCES:

          Learn more about Richard Yonck: LinkedIn

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          • Richard is a futurist speaker and an author of a book titled Mindstock. 
          • He’s the founder of Intelligent Future Consulting. 

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