Goals based on an outcome or result can really cause harm.
https://richardtalks.co/yearinreview
For the last few months I’ve been trying to grow a new product. In the
beginning, the prospects were great and I felt, as any business person
does in the beginning, I felt positive.
I set a goal of 100 new clients by December. I even had a breakdown of
the time I had remaining and the effort I thought was involved.
This is what I think of as an outcome goal. Something you don’t have any
control over. I did not anticipate or give enough time to user
readiness. Current competitive landscape. Messaging. Customer profile or
any other really important aspect.
I simply took feedback from my coaching interactions as ‘enough’
evidence of a need and built out from that.
Now my reason for moving so quickly is simple. I have a lot of technical
experience so building out a product isn’t a lot of work for me but
taking that idea to a new market is always more work than I expect.
Today, I can honestly say that in comparison to the goal I’ve set, I’ve
come way further than I had expected. Only, I haven’t signed a single
customer.
Not 1
https://richardtalks.co/yearinreview