<p>Greg Martin, a business services offer for BB&T, shares his approach to developing his commercial book. He makes the case for pursuing industry specialization to find "the riches in the niches."</p>

Greg Martin, a business services offer for BB&T, shares his approach to developing his commercial book. He makes the case for pursuing industry specialization to find "the riches in the niches."

<p>Greg Martin, a business services offer for BB&amp;T, shares his approach to developing his commercial book. He makes the case for pursuing industry specialization to find "the riches in the niches."</p>

Riches in the Niches: The Case for Commercial RM Specialization

The Purposeful Banker podcast is focused on the issues, industry topics, and concerns on the minds of bankers, especially in the commercial banking market. From market trends to business strategy, listeners get insightful, concrete information to help them build stronger financial institutions.

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Riches in the Niches: The Case for Commercial RM Specialization

Riches in the Niches: The Case for Commercial RM Specialization

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