This episode of Ready to Launch, I spoke with Richie Quake. Singer, songwriter, DJ, producer, based out of Brooklyn, New York. We talked a lot on the topic of authenticity. When you fail at something, is it because you were not being authentic? Is it inauthentic to let others’ opinions sway the direction you take your work? What is the balance between marketing yourself to the masses, but staying authentic to yourself? How do you move on from publicly trying something out and failing? Should the road to finding your niche most ideally be linear? Richie tried out several genres of music before finally arriving at what felt most authentic to him. He shares his story about feeling pressured to make music that the masses liked even though it wasn’t true to him. He shares how he finally arrived at a place with his work where the most important opinion was his own. Loved this episode, it’s one that everyone needs to hear. X