In this week’s episode of the SIMPLE brand podcast, I talk with Rick DeLisi, author of Digital Customer Service: Transforming Customer Experience for an On-Screen World!

Rick’s an author, a speaker, and a customer-experience expert who helps companies achieve greater customer loyalty. And he’s one of the co-authors of The Effortless Experience.

Today, Rick’s back at it with his latest book - Digital Customer Service.

The importance of crafting your customer experience centers around how you make your customer feel throughout every interaction. But in a digital-first world, you’ve got to make sure you invest in the right technology and the right technology processes. Delivering an outstanding customer experience today isn’t just about the psychology or just about the technology - it’s about having the right marriage of psychology and technology baked into the experience. And Rick’s lessons help you learn just how to do that so that you’re always able to meet your customers where they are.

Some of the topics we discuss include:

• In a ME-centric culture, you should treat each individual customer like the unique person they are
• How customers define their effort in a customer experience is ⅓ what they actually do and ⅔ how they feel
• Customers are exponentially more loyal to a company when they feel like the company is an advocate for them
• Why the term “Customer Experience” is a monster noun that has a wide variety of meanings
• The impression that customers are left with following direct contact with a company’s frontline is one of the most important in the customer experience so make it count
• The real definition of “meeting your customer where they are” is not what you think it is
• The more your customer has agency in the customer experience, the higher their positive feelings will be about the experience
• When brands instill a Digital Customer Service model, it creates a Win-Win-Win-Win situation

RESOURCES FROM THIS EPISODE:

• Rick's LinkedIn profile
• Rick's book - Digital Customer Service: Transforming Customer Experience for an On-Screen World
• Rick's book - The Effortless Experience