Rick Khan Podcast

Discover the top methods to scale your Facebook ad campaigns in 2022….that take your fb campaigns to the next level.

You see…

If you've got a winning campaign, where you're getting good Facebook ROAS.

And you want to accelerate that growth in the shortest time possible…

Then, you need to know these top methods, that you can replicate in your fb ad campaigns.

But with that said…

If you get this wrong, you could potentially ruin your fb ad results even when you try to scale it back.

So each method shows you step-by-step to help you scale your Facebook ads the right way.

But perhaps best of all...

Includes a method to use new larger audiences where I show you how to find and put your competitor's audience in front of your Facebook ads: https://www.youtube.com/watch?v=iJbeKpmkhhE

And one of the most popular audiences to use with Facebook machine learning is to use broad audience targeting where I show you more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s

But what's not mentioned often is how Facebook uses a bidding strategy with it's advertising platform, and how you position your ads is KEY to getting the best results...

I show you more about this here: https://www.youtube.com/watch?v=nL470jZCehk&t=6s

For The FULL On-Screen Tutorial Check The Video Here: https://www.youtube.com/watch?v=GISPapfSkpE

The easiest, quickest way to get the best performance from Facebook ads, is when you know how to use the Facebook Ads Optimization And Delivery drop-down option. You see…

Choosing the right delivery in your Facebook ads is important to get right if you want the best results.

Because if you get this wrong, you could see a big loss from your Facebook ad campaigns. So, which Facebook optimization is right for you?

Well, specifically in this video I'm going to go through different Facebook campaign objectives, such as...

Facebook sales objective, Facebook leads objective, Facebook traffic Objective, and Facebook engagement objective…

To help you discover which Facebook optimization is right for you depending on different scenarios…

So you can correctly deliver your Facebook ads, and you'll get the best ROI for your fb ad spend.

And once you've selected the correct optimization here you can set up your Facebook conversions campaign correctly: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=169s

Or if you want to know how to set up the Facebook traffic campaign watch the full video here: https://www.youtube.com/watch?v=IgGGTY5Hea0&t=89s

However, if you're considering if you should first run the Facebook engagement campaign, you can learn more about if this Fb campaign objective is right for you here: https://www.youtube.com/watch?v=9n6_eJDw_1c

And when you're ready to set up your Facebook engagement campaign watch this full tutorial here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s

Want to know how to get more reach, build social proof and Increase your Facebook Engagement in 2022?

And, do it with the lowest cost, even getting sales and leads from it?

Then this video is going to reveal how to hack the Facebook algorithm, by leveraging Facebook's AI in a way you might not expect.

You see…

As Facebook evolves its machine learning, the way you create Facebook engagement posts is different from how it used to be.

And I'm going to show you the simplest way how to work with the algorithm so you can get the highest reach at the lowest cost.

But first…

It's important to know if the Facebook engagement is right for you, where you can learn about this here: https://www.youtube.com/watch?v=9n6_eJDw_1c

Because before I run the Facebook engagement objective...

I always have a more extensive strategy to use the data for getting leads and sales...

Here I will show you how to put this into action with the Facebook conversion objective to run alongside your Facebook campaigns: https://www.youtube.com/watch?v=_1E78lTVAfg&t=78s

then to set this all up here's a video that will show you in detail the whole process: https://www.youtube.com/watch?v=PyRieBxEBfA&t=521s

And if you want to learn how to create a Facebook engagement campaign check this video here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s

For The On-Screen Tutorial here's the Full Video: https://www.youtube.com/watch?v=nL470jZCehk

Want to know the real secret to targeting Facebook ads in 2022 and beyond?

Because, many marketers will recommend many different strategies such as Facebook conversion campaigns, Facebook interest stacking, Facebook lookalike audience targeting, and so on.

But the truth is…

None of this matters if you're doing this ONE big mistake with your advertising.

Where I reveal the BIG mistake and what you need to do to change your Facebook advertising immediately for higher Facebook conversions.

This is a method that you'll never find on any other video because THIS is a real game changer!

It's the true path to succeeding with your fb ads. And perhaps best of all...

Anyone can do it!

Because I show you the formula to get the best conversions when you target like this.

But with that said...

Once you get this formula down, you will need to use certain Facebook detailed targeting, where I show you more here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=118s

And then you can learn multiple targeting tricks once you get this method down with this: https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=151s

But one targeting option i recommend you try is using broad audiences, where i show you more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s

What All Facebook Advertisers Ought To Know About Facebook Interest Targeting In 2022.

Since Post IOS Facebook marketing has changed so much over the past year.

And what worked with Facebook interests in the past…

Does NOT work in the same way in 2022 and beyond! And specifically in this video, I go through the reasons why you should stack your Facebook Interest targeting IMMEDIATELY.

But at the same time…

There is also more to think about when targeting with fb ads…

Because your whole thinking shouldn't just be about facebook's detailed targeting but also other elements I discuss in this video.

Now here's the thing...

To leverage audiences on Facebook, you should consider using Broad and open targeting where I will show you how here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s

And if you want to know how to work with Facebooks machine for FB targeting, then learning these three TOP Facebook targeting tricks will show you how: https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=151s

But the quickest way to convey your message in your fb ads is by showing it to the hottest audience...

Which is your competitor's audience! But how do you find their interested audience?

I show you right here: https://www.youtube.com/watch?v=iJbeKpmkhhE

For the full on-screen tutorial check the video here: https://www.youtube.com/watch?v=r_Fv8L1hOgI

The secret to using Facebook Lookalike Audience post-IOS 14, the right way.

Because since post-IOS, people have had the option to opt-out of being tracked by apple devices…

That has had a significant impact on Facebook advertisers.

And some of These fb advertisers have now moved away from using fb lookalike audiences.

But it doesn't have to be this way!

Because now there is a NEW way to use the Facebook lookalike audience in 2002…

Where I'm going to reveal…

How you should leverage the Facebook lookalike in the NEW way in 2022 A full tutorial of how to create these Facebook audiences…

And How to use these Facebook audiences in your Facebook Ads. Now, there are two different Meta sources when using Facebook lookalike audiences...

And one of them being your sources. here you can create a lookalike audience of your purchase or email list, where i will show you how to do that here: https://www.youtube.com/watch?v=hbdsRzkcXOE&t=208s

Once you have your lookalike audience all ready to go, then it's time to put your audience in your ad set and setup your ad where you can learn to set up your conversion ad here: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=626s

or if you're targeting an engagement campaign here you can learn how to do it in a new way in 2022: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s

But, sometimes the Facebook lookalike audience isn't for everyone, instead knowing how to target in different ways such as broad audiences... https://www.youtube.com/watch?v=AtUp2fwE9xY&t=91s Or

finding your competitor's interests where you can learn three tricks how to do that here: https://www.youtube.com/watch?v=iJbeKpmkhhE

Or even this Facebook targeting trick here: https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=150s

What all Facebook ad marketers ought to know about deciding between Automatic placements vs manual placements.

This is an important decision to make if you want the best ROAS.

In this video, I'm going to break down which you should use and what results I get from using both.

But ultimately after you watch this video you should have the confidence in choosing the correct placement.

And here's the thing...

Once you choose your placement, make sure to check out these three tricks Top tricks for Facebook Ads Targeting in 2022 https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=146s

The sure-fire way to master the art of persuasive writing with these 5 copywriting exercises ANYONE can do!

And perhaps best of all…

Even if you're a complete beginner…

Do these 5 copywriting exercises for 30 days you'll enhance your career quickly to land quality clients and charge more for your copywriting services.

Copywriting skills are the KEY to success in any business, and the more you continue to do these copywriting exercises, you'll also improve your business on a whole NEW scale.

And part of being the best at copy is making sure you have a copywriting swipe file, this video goes in-depth on how to create your very own powerful copy swipe file: https://www.youtube.com/watch?v=7bPhTSFabTs&t=213s

Now here's the thing...

Before you create your very first sales page, it's super IMPORTANT to make sure you do your research first, here you can find out how to do copywriting research the right way! https://www.youtube.com/watch?v=XzUGZ0uZX8E&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=4

With that said, did you know there's a formula to use when getting traffic to your copywriting sales page?

here you can learn how the process all works using this AIDA process: https://www.youtube.com/watch?v=lw3KLpGR97A&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=2

And here's a proven framework to make selling easy: https://www.youtube.com/watch?v=HxTUmEecZM8&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=5

These NEW Top Facebook targeting tricks will change how you advertise on Facebook in 2022.

Because Facebook has removed many detailed targeting options that have changed the way Facebook targeting now works!

And if you're doing Facebook advertising in the same old ways, you will be paying a lot more for your leads and sales.

But what can you do about it?

Because many Facebook advertisers are seeing the Facebook interests that worked in the past, are no longer there…

And even Facebook's lookalike audience is not working as well as it used to.

That's why in this video I'm going to give you the best three ticks to leverage your Facebook ad targeting in a way that works with Facebook's machine learning in 2022.

Part of Facebook machine learning is all about Broader interest targeting where I go into a deep dive about this here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=89s

And getting the most from your targeting is to leverage the audience of your competitors where you can find them here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=13s

But what most Facebook advertisers are not aware of, are the audiences that are most likely to purchase, these are the most valued prospects where you can target them by doing this: https://www.youtube.com/watch?v=WvvtcO0L7rw

Another point about targeting is to ensure you have the right hooks and angles in your Facebook Ad Copy...

Where a trick to writing the best Facebook ads is when you learn how to innovate the ideas of your competitor's ads where I show you how in this video here: https://www.youtube.com/watch?v=EKBu04qZ8VI&t=49s

But at the same time, there are many other reasons why your ads might not be converting where I show you them here: https://www.youtube.com/watch?v=swyR7Pf0S4g

For the on-screen results check the full video here: https://www.youtube.com/watch?v=aPvjEmGYXsA

The secret to Facebook's success is optimization. And if you want to know how to optimize Facebook ads, then in this video I'm going to show you the BEST way to optimize your fb ads for skyrocketing your conversions….

Even after post-IOS!

And with that said…

Specifically, I'm going to go through…the ONLY metrics you MUST focus on…

I'm Going to show you My results and what you should look for with sales and leads...

How to track your data in an unreliable Facebook dashboard.

And at the end, I'm going to give you my recommendation on what you should do to get accurate data from Facebook ads

. Once you learn this, you're going to have a crucial skill for converting your Facebook ads into leads and sales.

After learning this, learn how to put your ads in front of your competitor's audience with this: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=13s

And if your Facebook ad results are still dropping after optimizing then you might have to test new ads where you can learn more about testing facebook ads here: https://www.youtube.com/watch?v=zQDw_wNAVVA&t=408s