In this engaging conversation, Jim Tracy interviews Rich Neciuk, a jeweler and entrepreneur who shares his journey from California to Idaho, his family's immigrant background, and the importance of faith in business. Rich discusses the intricacies of the jewelry and watch industry, the significance of open carry for personal safety, and the challenges and triumphs of starting a new business in a different state. He emphasizes the value of customer service, community, and the lessons learned from both successes and struggles. Rich also offers heartfelt advice for young entrepreneurs, highlighting the importance of perseverance and seeking wisdom from those with more experience.