Greg Mohr welcomes Rick Robinson, who shares his extensive background in franchising and his role with the International Franchise Association. They discuss Rick's work with Franchise Genesis, detailing key factors and considerations in transitioning a business into a franchise, marketing strategies, and the role of franchise brokers.

(0:00) Introduction of guest Rick Robinson

(0:33) Rick Robinson's background and experience in franchising

(1:24) Rick Robinson's involvement with the International Franchise Association

(2:29) Joining franchise Genesis and their business model

(3:26) Key factors in a business transitioning to a franchise

(4:57) Important considerations before becoming a franchise

(6:27) Process of converting a business into a franchise

(8:11) Marketing strategies for finding qualified franchise candidates

(9:42) Role of franchise brokers and consultants in finding franchisees

(11:23) Additional services offered by franchise Genesis