Design – Designing the Newest and Most Cutting Edge BMW Motorcycles!

Designing the newest and most cutting edge BMW motorcycles. Take a listen!

Ever since my passion for BMW Motorrad began, I’ve had an insatiable desire to understand the inner workings of the company. Throughout the years, I’ve tried to piece together the journey that each motorcycle takes from concept to reality. Some of these steps are of course highly confidential, and therefore very difficult for outsiders to fully visualize. So it was very exciting for my producer Louise Powers and I to be invited to the BMW Motorrad Design Studio in Munich where we interviewed Alexander Buckan and Harry Schmidt, both part of new vehicle strategy and design.

As we interview Alex and Harry, you will hear the sounds of a bustling machine shop where new model prototypes are being constructed. Together we discuss the process of developing new models, and talk about the future of motorcycles, including cutting edge electric platforms and urban mobility.