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Motorcycle Global’s Michael Uhlarik joins us to talk focus groups. A group of people assembled to opine on anything from snack bars to topless bars to sissy bars. In this particular case, Michael’s client wanted to find out what non-motorcycling citizens under the age of 30 in five American states thought about motorcycling. Why should we care? Well, for one, this was once motorcycling’s main demographic, and if manufacturers don’t soon learn how to engage them, it’ll be awfully hard for those companies to survive. And you’d think, given that the price of everything has skyrocketed, that inexpensive two-wheeled transportation would have a golden opportunity for growth. But if that’s to be the case, there’s work to be done. This week Michael Uhlarik on the shocking views young Americans have on motorcyclists and motorcycling.
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This week, dealer guru Mark Sheffield joins the show. Maybe it’s because he’s in the middle of a move, maybe it’s because his cat is driving him mad, but this time around Mark takes off the kid gloves and lays down the facts of dealership life. We ask about tariffs. He says call it what it really is: a tax. (Unbelievably, many people don’t get that.) Then we talk profits. And where they’ve gone. And did you know only one motorcycle brand plays it straight when it comes to pricing? As in the price on the website is the price you pay at the dealership. One. Every other brand is doing its best to keep the real cost hidden from consumers. It’s not the dealerships this time, either. It’s the manufacturers that make the bikes that are up to shenanigans. And Mark gives us a legal loophole where you can get the bike you want at a price the dealer doesn’t want to sell it to you for. Seriously. News you can use this week on the The Lowdown Radio Show.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
ADVrider.com managing editor Zac Kurylyk joins Neil this week for a summer summation. Zac talks about getting back on a motorcycle after a serious accident last season, Neil confesses that after years of middling feelings towards the BMW boxer flat twin grudging respect has turned into genuine fondness, and the lads address motorcycle rallies. Zac's been to a few in his time while Neil swears that gunpoint won't be enough motivation to get him to another one after a debacle this summer. The Moto Craft rally was pitched as a different kind of rally, which is noble, except the same old thugs showed up and made a mess of things. Finally, Zac talks about time on the Kawasaki KLE 500 and Neil says the BMW R 12 G/S is a bike to be taken seriously.
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Numbers are down at the traditional motorcycle rallies. Way down, depending on who you talk to. And who hasn't had more than enough of fat old men on Harleys blatting about at 25 mph making enough noise to wake the dead? Perhaps it's time to stage a revolution. (Peacefully, of course!) The backbone of the cruiser movement--the baby boomers--are doing their part by dying off, but what are the rest of us doing to resurrect rallies from a slow death? Texan Robert Pandya has an idea. Why not turn Sturgis into an ADV rally? The riding is spectacular, the scenery is stunning and, once all the classic rock bands are put out to pasture, maybe even the music will be tolerable. (Daytona, however, remains hopeless. Can't think of a less interesting place to ride a motorcycle. No offence, north Floridians, but geography has not favored you.) Give the Lowdown Radio Show a listen and let us know if you'd go to an ADV-based Sturgis rally.
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A motorcycle designer and a plastic surgeon walked into a bar in New Orleans. What happened next? A plan to set a world speed record on the salt flats at Bonneville. Ex-Confederate designer JT Nesbitt and LSU-based surgeon Praz Patcha fell into a fast friendship and decided to take a shot at speed record immortality. But nothing comes easy on the salt, as Nesbitt knows. For Patcha, who’d be doing the riding, this was his first go-round. How did they do? When the pair finally made it back to New Orleans after the attempt, Patcha broke into tears. But were they tears of joy or tears of sorrow? All will be revealed within.
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On the Lowdown 123, Harrison Withers gives us the skinny on the aftermath of Indian Motorcycle’s Harley attack ads from a few months ago that split the punters into two camps. One side praised Indian’s guns-loaded, America-first agenda while everyone else gagged on the whole affair. According to Withers, both camps missed the story. Did Indian motorcycle lose its mind or is a plan executing on schedule? Here’s a hint. The product isn’t an Indian motorcycle. It’s the company itself.
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