Our guest this week is Motorcycle Global’s Michael Uhlarik. For his industry clients, Michael has exhaustively researched the marketplace, and he shares some of his findings with us. Most startlingly, perhaps, are his findings about the invisible 10 percent of sales that don’t show up on any official Motorcycle Industry Council ledger. Michael also shares some thoughts about the ADV market—hint—we may have passed the peak, and we end with a review of Harley-Davidson’s financials. And for once HD isn’t blaming “market headwinds” for its woes. That’s news right there. And stick around at the end of the show, where we'll review an online riding course that will give you a better chance of being around next year at this time.