Some might say Aussie Alana Baratto was destined to work in the motorcycle industry. Her father was a rider, both on- and off-road, and he shared that cherished pastime with his daughters. Alana was gifted a Yamaha PW50 at age four and attended her first Grand Prix a year later. “It was something that I grew to love,” she explains, “and then decided to make into a career.”

After a stint as a service advisor in a Sydney dealership, Baratto took a role with Aprilia. She went back to school and earned a marketing degree, ultimately leaving powersports for five years. “That passion doesn’t go away, I discovered, so I came back,” she says. Four years with KTM led to her current position, head of marketing for Ducati Australia and New Zealand.

“Having that understanding of the dealership floor is invaluable,” Baratto tells Mark Long on this episode of the “Driven to Ride” podcast, “so there’s nothing about my career that I would change.” While she admits it can take a concerted effort to keep that passion burning, it’s definitely easier to get out of bed every morning when you do what you love.

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There are few better examples of a relationship coming full circle than British expatriates Teejay Adams and Arthur Coldwells. The pair knew each other as teenagers, and even dated, but they didn’t marry until some 40 years later, well into adulthood, on the heels of other relationships, and, in Teejay’s case, raising three children. Another common theme between Teejay and Arthur? A deep and lasting passion for motorcycling.

Teejay’s earliest memories of two wheels are of riding pillion in London with her boyfriend at the time. “I just loved it,” she says. “We were on 1970s Japanese motorcycles, and they were just chrome and colorful and gorgeous, and I was completely swept up by that whole rugged, manly thing. That was my introduction. From there, I moved on to riding myself.”

Coldwells got his start in boarding school, secretly forming a motorcycle club with a fellow student. “I had been reading Motor Cycle News and was completely caught up in the whole racing and motorcycle thing,” he recalls. Arthur founded Ultimate Motorcycling magazine 20-plus years ago. More recently, he and Teejay started their own podcast, “Motos and Friends,” which focuses on bike reviews and culture.

Ultimate Motorcycling Website

Motos & Friends Podcast

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Motorcycling and music seem to go hand in hand, or at least that’s the opinion shared by Wes Fleming, the host of “Chasing the Horizon,” and Mark Long, the host of “Driven to Ride.” Both enjoy playing stringed instruments, Wes favoring the guitar while Mark is a bass player. “I don’t think that’s a bad thing,” admits Fleming, adding, “It’s the two groups of people that I like.”

Besides his podcasting duties, Fleming is the digital media editor for the BMW Motorcycle Owners of America, a 25,000-member organization with more than 40 years of history and a network of riders across the entire U.S., 10 Canadian provinces, and all seven continents. Despite its affiliation with the German marque, “Chasing the Horizon” covers other brands and aspects of the powersports industry.

In addition to “Chasing the Horizon,” which Fleming describes as, “by, for, and about motorcyclists” he produces three other motorcycle-related podcasts, “200 Miles Before Breakfast,” “The Ride Inside with Mark Barnes,” and “Riding Into the Sunset.” Fleming also fronts an instrumental rock band called Hypersonic Secret and plays in a surf-music band Agent Octopus.

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Bob Starr considers himself “lucky,” having spent his entire career in the motorcycle industry, including more than 32 years at Yamaha in marketing and, currently, corporate communications. “I turned a passion of mine at a very early age into a lifelong career,” he says with the enthusiasm of a teenager, “and I have really, really enjoyed it. I hope I’ve made a difference in the industry and, certainly, to Yamaha.”

As the New Hampshire native relates, motorcycles made an early impression. Playing in the front yard of his childhood home, he vividly recalls hearing a bike pass by. “It was a Triumph, and it happened to belong to a local volunteer fire-department member. I would always wave, and he would always wave back. He had pipes on it, and it made a lot of noise. It was very influential to me.”

Some of the behind-the-scenes highlights that Starr relates to Mark Long, host of the “Driven to Ride” podcast, are almost too good to be true. Like the time Wayne Rainey proposed that fellow three-time 500cc World Champion and mentor Kenny Roberts ride a two-stroke TZ750 flat-tracker at the 2009 Indianapolis Mile in exchange for Yamaha sponsorship at a celebrity pro-am golf tournament. Lucky, indeed.

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The couple that rides together, stays together, right? Well, Cassey Stone, founder of the “Hell Yeah! Moto” women’s dirt bike riding school, and Jacob Michna, former head of the AMA Hare and Hound National Championship Series now running the AMA West Hare Scramble Championship Series, bring vastly different two-wheel experiences to their relationship, which probably explains why they get along so well.

“Is it a Cassey ride?” That’s the most-asked question Stone hears when word spreads of a single-track off-road ride that she may in fact be leading through the wilds of Idaho. “I love showing people around and taking them on trails,” says Stone, adding that she enjoys turning up the heat. “When people start to ride in the desert, the next step has got to be the walk-out-at-midnight ride in the mountains with Cassey.”

Both Michna and “Driven to Ride” host Mark Long have survived Stone’s outings. “She definitely taught me a lot of the ways of the woods—stuff like how to saw deadfall trees,” admits Michna, whose day job is events manager for FLY Racing. “Any woods knowledge I have, I’ve definitely learned through her.” Listen to this episode, and you will understand even better why Stone and Michna perfectly complement each other.

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Stage names often have interesting backstories. For Ryan Kluftinger, better known as “RyanF9,” host of the “FortNine” YouTube channel, the explanation is straightforward: His boss came up with the internet alias. At the time, Ryan wasn’t exactly pleased, but he shrugged it off, figuring that was a small cost for the opportunity to produce his own content. Nearly a decade later, “RyanF9” is a household name in motorcycle circles.

Ryan holds degrees in art history and physics, but he takes a journalistic approach to his videos. About FortNine, “Canada’s online shopping source for motorcycle accessories,” he says, “From Day 1, they said, ‘Go make some content, brand it under FortNine, and make sure that motorcyclists find it useful or entertaining or valuable.’ They never said, ‘Try to say nice things about the stuff we sell or try to promote this brand.’”

Kluftinger is no charlatan. He’s a second-generation motorcyclist who has been on two wheels since his pre-teen years. The Canadian earned his motorcycle license at age 17, and he doesn’t own an automobile. “I tend to buy older stuff,” he admits. He currently owns four motorcycles, a Yamaha TT-R90, a Suzuki RV125 VanVan, a Honda GL500 Silver Wing, and a Yamaha TT350. In other words, he’s one of us.

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Like so many of his peers, Sean Bice began his lifelong love affair with motorcycling on a minibike. His adventures in small-town, northern New York state eventually led to the purchase at age 16 of a two-stroke Yamaha RD350, which Bice still owns. “My dad was cool enough to go, ‘I’ll pay for half, you pay for half, but you have to take care of this bike,’” he recalls. “It’s where I got started. I have a lot of memories of that motorcycle.”

A writer by trade, Bice kicked off his professional career working for advertising agencies, but he is best known within motorcycling for time spent with first Yamaha and now MotoAmerica. “When I worked for Yamaha as a press officer,” he explains, “there were a fair amount of people who knew me for that, and it was mostly because I not only did road racing, but I also did motocross, supercross, off-road, and ATV.”

Bice has been part of the MotoAmerica team for the past eight years. On this episode, he provides a primer on the eight classes that comprise the 10-round national series. Bice also touches on the forthcoming Talent Cup, which will replace Junior Cup in 2025, as well as the youth-oriented Mini Cup. On free weekends, Bice enjoys throttle therapy. “I like to go out on a perfect Sunday afternoon,” he says, “and just bomb around town.”

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What comes to mind when someone says, “Sturgis”? As in, the annual motorcycle rally set in the South Dakota city of the same name. If you’re Mark Long, host of “Driven to Ride,” you know only what you’ve read or been told. See, before this year, Mark had never been to Sturgis, never mind the rally. So this past August, he packed his bags and pointed the headlight of his Yamaha XSR900 toward Mount Rushmore.

Among the half-a-million rally attendees, some, like Mark, are wide-eyed newbies. Take it from Richard Worsham, co-founder of Janus Motorcycles: “Driving through Sturgis at night, it’s wild—bikes back to back.” Others, like Zach Parham, president and CEO of Comoto Holdings, have been coming to the Black Hills for decades. “I rode my first time on my own bike when I was 16,” he says. “This is my 29th year.”

Long relates his own adventure, with insights from Worsham, Parham, photographer Michael Lichter, YouTube star “Doodle on a Motorcycle,” and others, including Cody Ertman, media and PR manager at the Legendary Sturgis Buffalo Chip, known as “The Best Party Anywhere.” He says, “If I wasn’t working at ‘The Chip,’ I would definitely be one of those people who came every year. It’s such a cool experience.”

The Buffalo Chip

Janus Motorcycles

Official Sturgis Website

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Keith Keller ventured from the U.S. to the Cayman Islands to experience first-hand the spectacular diving and snorkeling for which the British overseas territory located in the western Caribbean Sea is known, and he stayed for the motorcycling. That description may seem odd to dyed-in-the-wool riders, since Grand Cayman, the largest of the three islands, only encompasses 75 square miles—not exactly tailor-made for touring.

On this episode of the “Driven to Ride” podcast, show host Mark Long interviews Keller, a California native whom he met while vacationing on Grand Cayman. A lifelong motorcyclist, Keller owns Cayman Custom Cycles, a “one-stop shop for all things motorcycle in Grand Cayman.” He also operates “Cayman Islands Motorcycle Tours,” which offers a lap of the island from the seat of a late-model Harley-Davidson Big Twin.

Keller is a staunch advocate for the local motorcycling community and the founder of the Cayman Islands Motorcycle Riders Association—don’t call it a “club.” The tours themselves are relaxed affairs, as Long can vouch, with Keller leading from the front, albeit on the left side of the road, which is the rule of law in the Caymans. Figure 90 miles round trip. “But,” Keller says proudly, “you see the whole island.”

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True story: “Driven to Ride” host Mark Long booked a Kawasaki Vulcan S through Riders Share for the MotoGP race weekend at Circuit of The Americas. Upon arrival in Austin, Texas, he went to the designated location to pick up the bike from owner Guillermo Cornejo. Turns out, Cornejo is the founder of Riders Share, said to be the largest motorcycle-sharing community in the world. What are the chances of that happening?

Wait, there’s more. The Kawasaki was only available for Long to use that weekend because Cornejo forgot to pause his motorcycle listing on the Riders Share website. Stranded without his usual two-wheel transportation, he was forced to Uber to COTA. “It was a terrible mistake,” admitted Cornejo, adding, “but I still made more money on Riders Share than I spent on Uber.” All’s well that ends well, right?

On this episode of “Driven to Ride,” Cornejo explains why booking a motorcycle through Riders Share can be easier and more cost-effective than renting one from a national agency or even a local brick-and-mortar dealer. Is Riders Share the right choice for your motorcycle-rental needs? Listen to this episode and decide for yourself. Perhaps, like Mark, you might even meet the owner of the company.

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