Driven to Ride

Bob Starr considers himself “lucky,” having spent his entire career in the motorcycle industry, including more than 32 years at Yamaha in marketing and, currently, corporate communications. “I turned a passion of mine at a very early age into a lifelong career,” he says with the enthusiasm of a teenager, “and I have really, really enjoyed it. I hope I’ve made a difference in the industry and, certainly, to Yamaha.”

As the New Hampshire native relates, motorcycles made an early impression. Playing in the front yard of his childhood home, he vividly recalls hearing a bike pass by. “It was a Triumph, and it happened to belong to a local volunteer fire-department member. I would always wave, and he would always wave back. He had pipes on it, and it made a lot of noise. It was very influential to me.”

Some of the behind-the-scenes highlights that Starr relates to Mark Long, host of the “Driven to Ride” podcast, are almost too good to be true. Like the time Wayne Rainey proposed that fellow three-time 500cc World Champion and mentor Kenny Roberts ride a two-stroke TZ750 flat-tracker at the 2009 Indianapolis Mile in exchange for Yamaha sponsorship at a celebrity pro-am golf tournament. Lucky, indeed.

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The couple that rides together, stays together, right? Well, Cassey Stone, founder of the “Hell Yeah! Moto” women’s dirt bike riding school, and Jacob Michna, former head of the AMA Hare and Hound National Championship Series now running the AMA West Hare Scramble Championship Series, bring vastly different two-wheel experiences to their relationship, which probably explains why they get along so well.

“Is it a Cassey ride?” That’s the most-asked question Stone hears when word spreads of a single-track off-road ride that she may in fact be leading through the wilds of Idaho. “I love showing people around and taking them on trails,” says Stone, adding that she enjoys turning up the heat. “When people start to ride in the desert, the next step has got to be the walk-out-at-midnight ride in the mountains with Cassey.”

Both Michna and “Driven to Ride” host Mark Long have survived Stone’s outings. “She definitely taught me a lot of the ways of the woods—stuff like how to saw deadfall trees,” admits Michna, whose day job is events manager for FLY Racing. “Any woods knowledge I have, I’ve definitely learned through her.” Listen to this episode, and you will understand even better why Stone and Michna perfectly complement each other.

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Stage names often have interesting backstories. For Ryan Kluftinger, better known as “RyanF9,” host of the “FortNine” YouTube channel, the explanation is straightforward: His boss came up with the internet alias. At the time, Ryan wasn’t exactly pleased, but he shrugged it off, figuring that was a small cost for the opportunity to produce his own content. Nearly a decade later, “RyanF9” is a household name in motorcycle circles.

Ryan holds degrees in art history and physics, but he takes a journalistic approach to his videos. About FortNine, “Canada’s online shopping source for motorcycle accessories,” he says, “From Day 1, they said, ‘Go make some content, brand it under FortNine, and make sure that motorcyclists find it useful or entertaining or valuable.’ They never said, ‘Try to say nice things about the stuff we sell or try to promote this brand.’”

Kluftinger is no charlatan. He’s a second-generation motorcyclist who has been on two wheels since his pre-teen years. The Canadian earned his motorcycle license at age 17, and he doesn’t own an automobile. “I tend to buy older stuff,” he admits. He currently owns four motorcycles, a Yamaha TT-R90, a Suzuki RV125 VanVan, a Honda GL500 Silver Wing, and a Yamaha TT350. In other words, he’s one of us.

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Like so many of his peers, Sean Bice began his lifelong love affair with motorcycling on a minibike. His adventures in small-town, northern New York state eventually led to the purchase at age 16 of a two-stroke Yamaha RD350, which Bice still owns. “My dad was cool enough to go, ‘I’ll pay for half, you pay for half, but you have to take care of this bike,’” he recalls. “It’s where I got started. I have a lot of memories of that motorcycle.”

A writer by trade, Bice kicked off his professional career working for advertising agencies, but he is best known within motorcycling for time spent with first Yamaha and now MotoAmerica. “When I worked for Yamaha as a press officer,” he explains, “there were a fair amount of people who knew me for that, and it was mostly because I not only did road racing, but I also did motocross, supercross, off-road, and ATV.”

Bice has been part of the MotoAmerica team for the past eight years. On this episode, he provides a primer on the eight classes that comprise the 10-round national series. Bice also touches on the forthcoming Talent Cup, which will replace Junior Cup in 2025, as well as the youth-oriented Mini Cup. On free weekends, Bice enjoys throttle therapy. “I like to go out on a perfect Sunday afternoon,” he says, “and just bomb around town.”

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What comes to mind when someone says, “Sturgis”? As in, the annual motorcycle rally set in the South Dakota city of the same name. If you’re Mark Long, host of “Driven to Ride,” you know only what you’ve read or been told. See, before this year, Mark had never been to Sturgis, never mind the rally. So this past August, he packed his bags and pointed the headlight of his Yamaha XSR900 toward Mount Rushmore.

Among the half-a-million rally attendees, some, like Mark, are wide-eyed newbies. Take it from Richard Worsham, co-founder of Janus Motorcycles: “Driving through Sturgis at night, it’s wild—bikes back to back.” Others, like Zach Parham, president and CEO of Comoto Holdings, have been coming to the Black Hills for decades. “I rode my first time on my own bike when I was 16,” he says. “This is my 29th year.”

Long relates his own adventure, with insights from Worsham, Parham, photographer Michael Lichter, YouTube star “Doodle on a Motorcycle,” and others, including Cody Ertman, media and PR manager at the Legendary Sturgis Buffalo Chip, known as “The Best Party Anywhere.” He says, “If I wasn’t working at ‘The Chip,’ I would definitely be one of those people who came every year. It’s such a cool experience.”

The Buffalo Chip

Janus Motorcycles

Official Sturgis Website

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Keith Keller ventured from the U.S. to the Cayman Islands to experience first-hand the spectacular diving and snorkeling for which the British overseas territory located in the western Caribbean Sea is known, and he stayed for the motorcycling. That description may seem odd to dyed-in-the-wool riders, since Grand Cayman, the largest of the three islands, only encompasses 75 square miles—not exactly tailor-made for touring.

On this episode of the “Driven to Ride” podcast, show host Mark Long interviews Keller, a California native whom he met while vacationing on Grand Cayman. A lifelong motorcyclist, Keller owns Cayman Custom Cycles, a “one-stop shop for all things motorcycle in Grand Cayman.” He also operates “Cayman Islands Motorcycle Tours,” which offers a lap of the island from the seat of a late-model Harley-Davidson Big Twin.

Keller is a staunch advocate for the local motorcycling community and the founder of the Cayman Islands Motorcycle Riders Association—don’t call it a “club.” The tours themselves are relaxed affairs, as Long can vouch, with Keller leading from the front, albeit on the left side of the road, which is the rule of law in the Caymans. Figure 90 miles round trip. “But,” Keller says proudly, “you see the whole island.”

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True story: “Driven to Ride” host Mark Long booked a Kawasaki Vulcan S through Riders Share for the MotoGP race weekend at Circuit of The Americas. Upon arrival in Austin, Texas, he went to the designated location to pick up the bike from owner Guillermo Cornejo. Turns out, Cornejo is the founder of Riders Share, said to be the largest motorcycle-sharing community in the world. What are the chances of that happening?

Wait, there’s more. The Kawasaki was only available for Long to use that weekend because Cornejo forgot to pause his motorcycle listing on the Riders Share website. Stranded without his usual two-wheel transportation, he was forced to Uber to COTA. “It was a terrible mistake,” admitted Cornejo, adding, “but I still made more money on Riders Share than I spent on Uber.” All’s well that ends well, right?

On this episode of “Driven to Ride,” Cornejo explains why booking a motorcycle through Riders Share can be easier and more cost-effective than renting one from a national agency or even a local brick-and-mortar dealer. Is Riders Share the right choice for your motorcycle-rental needs? Listen to this episode and decide for yourself. Perhaps, like Mark, you might even meet the owner of the company.

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For generations of teenagers, a driver’s license represented independence, a milestone moment that transported fresh-faced wheelmen (and women) one step closer to adulthood. That is less so now, with fewer young drivers showing interest in taking to the road. Andrew Pieper, however, is all about bucking trends. In fact, he couldn’t wait to pass his driving exam so he could buy, you guessed it, a motorcycle.

“I always wanted a bike,” admits Pieper. “When I turned 16 and got my license, I immediately got my motorcycle endorsement. I didn’t even have a car until college. I rode everywhere.” Everywhere, indeed. In June, 2022, Piper set the record for the fastest time on a motorcycle across America—from Jacksonville, Florida, to San Diego, California—28 hours and 42 minutes.

On this episode of the “Driven to Ride” podcast, host Mark Long interviews the South Carolina native, who describes himself as, “Just a guy trying to live life fully alive.” Racing the clock on a Honda CBR1100XX Super Blackbird isn’t for the faint of heart, and Pieper spent a lot of time planning his cross-country record attempt, not to mention enlisting a slew of supporters to help him achieve his unique goal.

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If spectating at a MotoGP race in Europe is on your bucket list, then the Italian Grand Prix at Autodromo Internazionale del Mugello won’t disappoint, as “Driven to Ride” host Mark Long discovered firsthand this past June. Long spent the week traveling with his buddy Mike, who lives in Switzerland. Together, they enjoyed the full, immersive race-weekend experience camping on the scenic (and noisy!) Tuscan hillsides.

To better understand the nuts and bolts of a MotoGP race, especially one held on the Continent, Long spoke with Friné Velilla, who has worked for series commercial rights-holder Dorna for 20 years, the past 15 as media manager. FIM MotoGP Stewards Panel Chairman Freddie Spencer knows his way around Mugello, too, the three-time world champ having won both the 250cc and the 500cc races on the same day in 1985.

One of the fastest circuits on the calendar, Mugello is also one of the most difficult to nail as a rider. “It’s technical, it’s high-speed,” Spencer explained, “but it challenges you mentally.” Long met two more Americans, J.J. and his son Connor. “This is number one on my list of the tracks I wanted to go watch,” J.J. said about Mugello. And Long’s post-event advice? Go. Just go. But remember to bring earplugs. You’ll need ’em.

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“You’ve come a long way, baby,” was an advertising slogan created in the 1960s by Philip Morris for cigarette brand Virginia Slims. Aimed exclusively at women, the long-running campaign promoted equality among genders, particularly in the workplace. Crystal Fong has come a long way, too—both literally and figuratively—as she explains to host Mark Long on this episode of the “Driven to Ride” podcast.

California-born Fong, who has ridden her 250cc Honda Dominator through 40 European countries, was first exposed to motorcycling while attending college. “A friend of mine took me on the back of his bike,” she recalls. “I wore a cotton hoodie, with Nike Dunks, and a helmet that was way too big. We went 160 mph and did wheelies and endos. That was really fun, but very nerve-wracking, because I had no control.”

Turns out, Fong prefers to be in control, as in the rider, not the passenger. She eventually earned her motorcycle license, bought a bike, and began commuting. During the COVID-19 pandemic, she rode with a friend to Yellowstone National Park. The psyche-calming joy of being on a motorcycle ultimately led Fong to set her sights overseas. All taken one step—or more appropriately, one kilometer—at a time.

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