While OEMs claim all is well in dealership land, the dealerships themselves tell a different story—if only they’d talk on the record, which they won’t. Mark Sheffield has been involved with dealerships for decades and pulls back the curtain on a relationship that is as often contentions as it is convivial. Part one of our conversation with Mark is this week, next week in part two we’ll wrap it up.

America has long been seen as the big bike capital of the motorcycling world. Gold Wings, Harleys, Indians, superbikes and, for this readership, KTM Adventures and BMW GSs. But, as industry watcher Michael Uhlarik points out, it’s just not true. Or at least not true anymore. Small bikes are making a big comeback, and that’s not just an opinion, it’s the truth—sales numbers make it blatantly clear. Michael has the latest figures that show Honda’s CRF300L as the best selling bike in America today. Followed by a Harley. Is it surprising to see a split between the haves and the have-nots? Or is this just what we expect in 2025?

How tough is BMW’s GS Trophy, the one-make, one-model competition that pits skilled amateur riders from across the globe against each other? We talk to team USA’s Scott Acheson, who competed in Namibia in the most recent competition. Here’s a spoiler: Namibian sand, Scott tells Neil Graham, is not like Floridian sand. Would Scott do it again? Absolutely. Would he prepare for it differently? Absolutely.

Hugo Eccles does it all. Designer, teacher, customizer, lover of petrol and enthusiastic about electrification. In this episode, Hugo and Neil dig into the perils of designing electric motorcycles, the challenges of customization and malaise that makes most new motorcycles look so damn busy. 

Caius Tenche doesn’t do half measures. After discovering motorcycling in his 40s, he promptly decided what the world needed was a film festival catering to riders. And riders only. If you can’t make his festival, listen-on, as Tenche picks a few favorites from the past and tells us how to watch them for free.

Motorcycle-mad Peter Dering founded Peak Design off the back of one product. Now, the San Franciscan has built an empire of rolling carts and backpacks and what he claims is the single best motorcycle phone mount in captivity. Peak Design is also a case study in how to build a business in the modern age, as it successfully crowdsources development funding in lieu of seeking outside investors.

Pundit Michael Uhlarik claims we in the west have been getting the KTM story all wrong. Or mostly wrong. The readily-accepted narrative—that new majority-shareholder Bajaj will benefit from KTM’s technology and expertise—is pure poppycock. And Michael draws a parallel between KTM’s woes and the near collapse and diminished future of another major European OEM to prove his point.   

Brian Price, who joined us in Lowdown 42 to talk all things KTM, is back with an update on the fate of the once-proud Austrian brand. Now that KTM's future is assured—or so KTM would like us to believe—Brian fill us in on what’s next now that the brand is Indian-owned.

Fearless Fazer Manny is the luckiest man alive. Just ask him. His confidence far outpaces his skill. He says it himself. But despite a lifetime of crashing—his latest a 100 mph shunt into the woods just this month

This week's guest is ADVrider editor Zac Kurylyk, who's just returned from riding the Can-Am Canyon. Is this bold new three-wheeler really suitable for adventure riders? What's it like to ride, and who is it made for? Zac and Neil also discuss a recent ride to Cape Breton Island, with some tips for travelers who want to explore this paradise of paved and unpaved roads, with distinct cultures and gorgeous scenery.