“The number of women getting into cycling is increasing. Women are racing and competing and there is so much mentorship, inclusivity and encouragement happening there.”

Janet Hiebert is the Founder and CEO at Samsara Cycle. Frustrated with the lack of flattering clothing options for women, she created cycling clothing and kits that she wanted to wear. Soon, others were asking where she got them and Samsara was born.

The post Ride In Style with Janet Hiebert first appeared on Startup Canada.