Episode 006 – Building Brands, Bike Week, and the Day We (Accidentally) Shut Down an Airport

In this episode of the Ride or Rot Podcast, we sit down with Jeff Lobo — owner of Lobo Fishing Lures and Ink Trends, and the man behind all of our merch.

We get into what it really takes to run a successful screen printing business, build a brand from the ground up, and produce high-quality merch that actually represents what you stand for. Jeff shares his experience working with multiple brands, lessons from the fishing industry, and what it’s like operating a business right here in Daytona Beach.

We also talk about the impact of Daytona Bike Week on the city, the changes happening locally, and the ongoing conversations around the future of the motorcycle culture in Daytona.

And then… there’s the story.

A phone call from Homeland Security that somehow led to the Daytona Beach airport getting shut down while delivering merch for one of our events. No exaggeration.

This episode is a mix of business, culture, and real-life chaos — exactly what Ride or Rot is all about.

If you’re into motorcycles, entrepreneurship, or building something from nothing, this one’s for you.

Ride or Rot Podcast
Real conversations. Real people. Real life.

Is Daytona Bike Week still what it used to be… or are we watching it change right in front of us?

In this episode of the Ride or Rot Podcast, we break down our full experience at Daytona Bike Week — from the crowds and events to the overall shift in energy that a lot of riders are starting to notice.

We get into:
 • The difference in vibe compared to past years
 • The heavy presence throughout the event
 • Whether the city is pushing things in a different direction
 • The moments that still remind us why Bike Week matters

This one’s honest, unfiltered, and based on what we actually experienced being there.

👇 Let us know what you think:
 Is Bike Week dying… or just evolving?

In Episode 4 of the Ride or Rot Podcast, we sit down with **Rob Bluma from Custom Dynamics — a name that carries serious weight in the motorcycle industry.

With over 30 years of experience, Rob shares the story behind Custom Dynamics, from its humble beginnings to becoming one of the most recognized brands in motorcycle lighting.

We dive into:
 • How the company was built from the ground up
 • What riders are really looking for today
 • The evolution of motorcycle lighting and performance
 • Behind-the-scenes insight from decades in the industry

If you ride, build, or care about where the industry is headed — this is one you don’t want to miss.

In this episode of the Ride or Rot Podcast, we sit down with Mike and Mike from Indian Motorcycle Daytona Beach to talk about the long-standing rivalry between Indian and Harley-Davidson—and why the motorcycle community doesn’t have to be divided.

We dive into the evolution of American V-twin motorcycles, the direction Indian Motorcycle is heading under their current leadership, and the innovations they’re bringing to the industry. From performance baggers to the future of the brand, this conversation gives some real insight from people who live and breathe motorcycles every day.

It’s a laid-back conversation filled with good laughs, industry talk, and a deeper look at where the motorcycle world might be heading.

If you're into V-twin motorcycles, performance baggers, and the culture behind the industry, you’ll definitely enjoy this one.

👉 Subscribe to the channel and join the Ride or Rot community for more conversations with riders, builders, and industry insiders.

🎧 Full audio version available on Spotify, Apple Podcasts, and wherever you listen to podcasts.

Guests:
Mike – Indian Motorcycle Daytona Beach
Mike – Indian Motorcycle Daytona Beach

Topics in this episode:
• Indian vs Harley-Davidson rivalry
• The future of American V-twin motorcycles
• Performance baggers and innovation
• Motorcycle culture and community

#RideOrRot #IndianMotorcycle #HarleyDavidson #Vtwin #PerformanceBaggers #MotorcyclePodcast

In this episode of the Ride or Rot Podcast, we sit down with Jay from Left Lane Syndicate and Jordan Huerta from Morse Speed, one of the top performance engine builders in the Harley-Davidson world.

We talk about the performance bagger scene, building fast V-twin motors, and what’s really going on behind the scenes in the motorcycle industry. Jordan shares some insight into what it takes to build serious horsepower, while Jay breaks down the culture around the performance scene and what’s happening here in Daytona and across the country.

This one turned into a great conversation about bikes, the industry, and the passion that keeps this whole community moving forward.

If you're into performance Harleys, big horsepower builds, and real conversations with people pushing the industry forward, you’re going to enjoy this one.

👉 Make sure to subscribe and follow the Ride or Rot Podcast for more episodes with builders, riders, and industry heavy hitters.

🎧 Full audio versions available on Spotify, Apple Podcasts, and everywhere you listen to podcasts.

Guests:
Jay – Left Lane Syndicate
Jordan Huerta – Morse Speed

Locations / Brands Mentioned:
Left Lane Syndicate
Morse Speed
Teddy Morse Daytona Harley-Davidson
Trask Performance

Welcome to the very first episode of the Ride or Rot Podcast.

In this episode, we sit down with Harley from 77 Cycles and the crew from Bird Gang Stunts to talk about what really happens behind the scenes in the stunt riding world. From Stunt Wars during Daytona Bike Week to the truth about Harley-Davidson transmissions, this conversation dives into the real mechanics, failures, lessons, and chaos that come with pushing these machines to their limits.

We talk about how 77 Cycles got started, what it takes to build reliable Harley stunt bikes, the most common failures riders experience, and the reality of keeping these bikes alive under abuse. This isn’t polished or scripted — it’s real riders, real builders, and real conversations from people living the culture every day.

The Ride or Rot Podcast exists to highlight the people who are building, riding, and shaping the motorcycle community. Veteran-owned and Daytona-based, this podcast brings honest conversations with industry builders, stunt riders, and creators who are pushing the culture forward.

Follow our guests:
77 Cycles: https://www.instagram.com/77cycles

Bird Gang Stunts: https://www.instagram.com/birdgangstunts

Follow Ride or Rot:
YouTube: https://youtube.com/@rideorrotpodcast

Instagram: https://instagram.com/rideorrot

New episodes release every week.

Episode 001 — Ride or Rot: This Is the Beginning

This is the first official episode of the Ride or Rot Podcast.

In this episode, we announce the next chapter of Ride or Rot and why this brand is officially growing. We introduce Doug as our Creative Director and talk about what that means for the channel, the podcast, and everything we’re building moving forward.

We get into our military backgrounds, how that shaped our mindset, and why Ride or Rot has always been about more than just motorcycles. We talk expectations for the channel, the type of content you’ll be seeing, upcoming projects, and what you can expect as this thing evolves.

We also break down what’s coming with Daytona Bike Week, what we’re excited about, and how we’re planning to show up differently this year. And of course, we keep it light, have some fun, and set the tone for how this podcast is going to feel—real conversations, no scripts, no fluff.

This podcast is about growth, purpose, and building something that actually means something.

You either move forward… or you rot.

Welcome to Ride or Rot.