In episode eight of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Spanx Chief Digital Officer, Cricket Whitton to better understand what top retail marketers are doing to reorient themselves to accommodate what customers need today, not what brands would like them to need. 

The three discussed how brands should use this moment to enhance engagement by meeting customers where they are, both digitally and in their homes (figuratively):

With stimulus checks being distributed over the past week and coming weeks, email has become the channel of choice for getting out the word about the Cyber Monday-level deals you should be running right now

How Spanx reoriented their merchandising and UX to highlight leisure and at-home wear to accommodate current customer trends. 

The 3 key considerations for running a great promotion during a global pandemic!

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/