For years, neoclassical economists have made an unusual assumption—that people are rational decision-makers. But a few social scientists have dared to challenge that assumption. They’ve collected observations, analyzed data, and presented their perspective. Their work would usher in a new era of Economics. 

This is the first episode of a special series called: "They Thought We Were Ridiculous: The Unlikely Story of Behavioral Economics."

For more information, check out the Opinion Science webpage for this series: http://opinionsciencepodcast.com/episode/they-thought-we-were-ridiculous/

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Learn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/.