Eventually, Behavioral Economics emerged as an influential perspective. It’s become mainstream in Economics, and it’s helped inform programs and policies that affect real people every day. 

This is the fourth episode of a special series called: "They Thought We Were Ridiculous: The Unlikely Story of Behavioral Economics."

For more information, check out the Opinion Science webpage for this series: http://opinionsciencepodcast.com/episode/they-thought-we-were-ridiculous/

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.