Riding Tandem

Riding Tandem

By Tandem WorksBusinessEntrepreneurshipMarketing
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Riding Tandem episodes

  • #66 Pitching with Purpose: How to Share Your Business Story with Impact - Christi Kmecik Written Hugs Designs

    How do you refine your business pitch, build partnerships, and scale your business without losing your mission? In this episode, we welcome back Christi Kmecik, founder of Written Hugs Designs, to dive into her entrepreneurial journey—what’s changed, what’s working, and how she’s using storytelling to scale impact.


    We discuss navigating pitch competitions, the power of product testing, vendor challenges, and balancing creativity with business strategy. Plus, Christi shares how her one-to-one giveback program is bringing meaningful connections to those who need it most. Whether you're a new entrepreneur or a seasoned business owner, this episode is packed with actionable insights, inspiration, and encouragement.


    Tune in to hear:
     ✅ How Christi refined her pitch through competitions and coaching
     ✅ The power of product testing before scaling
     ✅ Why tracking data can transform your business decisions
     ✅ The realities of working with vendors and big retailers
     ✅ How Christi’s cards are helping nonprofits and families in need


    🔔 Subscribe & leave a review to support the show!

     Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

    Unpacking this episode min by min: 

    02:59 The Mission Behind Written Hugs Designs

    06:05 Growth and Confidence in Entrepreneurship

    08:59 Pitch Competitions: Insights and Experiences

    11:49 The Importance of Structure in Pitches

    14:59 Navigating Challenges in Pitching

    17:51 Feedback and Its Impact on Business

    20:21 The Power of Connection Through Cards

    31:10 The Importance of Customer-Centric Storytelling

    33:49 Navigating Pitch Competitions and Effective Communication

    35:02 Product Presentation and Messaging Challenges

    41:06 Overcoming Roadblocks in Product Distribution

    42:02 Building Trustworthy Vendor Relationships

    44:59 Testing Products and Market Fit

    50:05 Expanding Product Lines and Consumer Insights

    56:00 Evaluating Vendor Events and Consumer Behavior

    59:48 Building Connections and Email Lists

    01:01:07 Diversifying Revenue Streams

    01:05:13 The Importance of Focus in Business

    01:06:39 Understanding Customer Acquisition

    01:12:06 Implementing a One-to-One Give Back Program

    01:18:32 Future Partnerships and Community Impact

    Related Episodes:

    # 33 How to get product into big-box stores: the inspiring journey of Christi Kmecik


    #35 Unleash Your Pitching Potential and Presentation Skills: Expert Advice from Kelsey Stupfell and Niki Ferguson

    Vivian Kvam:

    • LinkedIn - https://www.linkedin.com/in/viviankvam/
    • Email Vivian - [email protected] 
    • Reach out! Send your feedback and comments with this survey. 
    • Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct

    Christi Kmecik:

    • Facebook - https://www.facebook.com/Writtenhugsdesigns/
    • Website - www.writtenhugsdesigns.com
    • Instagram - http://instagram.com/writtenhugsdesigns 
    • LinkedIn - https://www.linkedin.com/in/christi-kmecik-11395b271/
    • Linktree - https://linktr.ee/Written.Hugs.Designs?fbclid=PAY2xjawIN4l1leHRuA2FlbQIxMQABpvaZmkLyxAupgFdGbOfmqp6UhWdIBqkbHUPyvWXAcCeR8jDq7RM4s64mIw_aem_As_i3bk0Rpw0hvka1vkdcA

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 
    • Send your feedback and comments with this survey. 


    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]


    1 hr 23 min
  • #65 From Airwaves to Insurance: Dylan Yeomans on Podcasting, Networking, and Authentic Connections

    In this conversation, Dylan Yeomans shares his journey from radio broadcasting to the insurance industry and the importance of networking in building authentic connections. He discusses the UIA Trusted Partners podcast, which serves as a platform for networking and community engagement, emphasizing the value of genuine interactions over scripted conversations. Dylan also provides insights into creating a successful podcast and the significance of content creation in attracting business. In this conversation, Vivian Kvam and Dylan Yeomans explore the nuances of networking through podcasting, emphasizing the importance of preparation, intentionality in guest selection, and the value of building genuine relationships. They discuss unique networking strategies and delve into insights about the insurance industry, highlighting the shift from transactional interactions to meaningful connections. In this engaging conversation, Dylan Yeomans shares insights into the insurance industry, discussing the importance of profitability for insurance providers and the necessity of open communication with clients regarding claims and pricing. He emphasizes the need for agents to guide clients through the complexities of insurance coverage and pricing, while also addressing common misconceptions about business ownership. The discussion also touches on personal interests, including cooking and gaming, and concludes with a heartfelt reminder of the impact of kindness in everyday interactions.

    Related Episodes:
     #21 Machaela Clark's Networking Tips: Going Beyond the Business Card with Authentic Connections

    Crossover - Hear Vivian on the UIW Trusted Partners Podcast

    Book a 1:1 Session with Vivian or Machaela
    https://thetandemworks.com/11-mentoring

     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 


    00:00 Introduction and Background

    03:07 The Art of Networking

    06:04 Transitioning from Radio to Networking

    08:53 The Importance of Authentic Connections

    12:04 The UIA Trusted Partners Podcast

    14:58 Building Community Through Podcasting

    18:00 Advice for Aspiring Podcasters

    26:39 The Importance of Preparation in Networking Podcasts

    30:24 Intentionality in Guest Selection

    36:02 Building Relationships Through Podcasting

    40:51 Unique Networking Strategies

    49:52 Insights on the Insurance Industry

    52:40 Navigating the Insurance Landscape

    01:04:01 Overcoming Pricing Conversations

    01:09:56 Personal Insights and Misconceptions

    01:13:03 Making a Positive Impact

    Vivian Kvam:

    Dylan Yeomans:

    • Facebook - https://www.facebook.com/uiagencies/
    • Website - https://www.uiagencies.com/
    • Podcast - https://open.spotify.com/show/0Jmky91Lyszy2DmfQdHM6e

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]


    1 hr 19 min
  • #64 How to Build a Century-Strong Business Legacy - John Albert

    In this episode of Riding Tandem, Vivian Kvam sits down with John Albert, a third-generation business owner with deep roots in Cedar Rapids, Iowa. From managing a family business that started in 1927 to navigating the challenges of COVID-19 and eventually transitioning ownership through the successful sale of his company, John shares his remarkable journey of adaptation, leadership, and resilience.


    John dives into how to build a century-strong business legacy, adapt and lead through business challenges, and make tough decisions with confidence. He also shares how to use mentorship to propel your business forward, balance tradition and innovation, and pivot effectively during times of crisis. Listeners will gain valuable insights on creating a lasting impact as a business owner and navigating the emotional side of entrepreneurship.


    Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable advice and inspiring stories about growth, pivots, and building a meaningful legacy.

     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 


    00:00 Introduction to SCORE and Business Mentorship

    06:06 The Evolution of Albert's Cleaners

    12:01 Navigating Business Challenges and COVID-19

    17:59 Generational Business Transition and Legacy

    27:06 The Journey Begins: From Passion to Business

    32:32 Acquisitions and Growth: Expanding the Business

    38:42 Innovative Marketing: Creative Strategies for Success

    47:32 Overcoming Procrastination: Tackling the Tough Tasks

    53:13 Community Impact Through Businessf

    01:07:59 The Future of Entrepreneurship


    Related Episodes:


    #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success


    Vivian Kvam:

    John Albert:

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Score mentors - https://www.score.org/find-mentor


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    1 hr 21 min
  • #63 Behind the Scenes: How We Built Our Marketing Roadmap Process

    Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs.


    The episode covers how their strategy sessions are structured, from identifying roadblocks to setting goals and exploring tools that can help bring those plans to life. Vivian and Machaela also discuss the value of leadership being on the same page with organizational goals, surprising takeaways from roadmap sessions, and what defining success really looks like.


    They touch on how business coaching fits into marketing strategies, describe the types of clients who get the most out of roadmap sessions, and explain why follow-up support is key. Plus, they break down common mistakes in marketing strategies and share tips for businesses that might not be ready for a full-blown roadmap just yet. It’s all about building connections, fostering collaboration, and setting businesses up for success!

     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 

    05:52 The Evolution of the Tandem Works  Marketing & Communications Roadmap

    12:02 The Structure of Strategy Sessions

    18:10 Tools and Resources for Implementation

    24:33 The Importance of Leadership Alignment

    30:48 Defining Success and Simplifying Metrics

    36:38 The Value of Follow-Up and Ongoing Support

    42:30 First Steps for Organizations Not Ready for Roadmaps


    Related Episodes:


    #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success


    Vivian Kvam:

    Machaela Clark:

    • LinkedIn - https://www.linkedin.com/in/machaela-clark-52984110/
    • Email Machaela - [email protected]


    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    48 min
  • #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

    In this episode of Riding Tandem, Vivian Kvam shares actionable insights from a recent workshop she led with SCORE mentors in Cedar Rapids, Iowa. If you’ve ever felt overwhelmed by marketing or unsure where to start, this episode is for you. She uncovers a high-level view of eight mindset shifts for marketing every entrepreneur needs to make for successful marketing. 

    🚀 Plus, Vivian announces an exciting offer: free 30-minute one-on-one brainstorming sessions to help you tackle your marketing roadblocks and clarify your next steps.

    Resources Mentioned:

    • Free 30-Minute Strategy Session
    • 90-Minute Deep Dive with TandemWorks
    • Learn more about SCORE Mentors


     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 


    00:00 Introduction to SCORE and Marketing Mindset

    06:14 Eight Mindset Shifts for Marketing Success

    22:30 Understanding Marketing and Sales as a Connection

    Related Episodes:

    # 55 How to Say No Without Guilt- Tips from Decision Master Kirsten Parker

    #10 How to use storytelling to create social media content that engages your audience.

    #2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience


    Vivian Kvam:

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    31 min
  • #61 How to Master Your Business Finances and Cultivate Confidence with the CFO Mindset- With Becky Edwards

    In this episode, Vivian Kvam chats with Becky Edwards, a CFO mindset coach, about something that every business needs but so many avoid talking about—money. Becky takes us through her journey from a corporate career to launching her own business, sharing insights on building confidence with finances and why it’s so crucial for entrepreneurs to take control of their numbers. 


    Vivian and Becky dive into the challenges of keeping up with bookkeeping, cash flow, and the power of setting clear expectations in business. Becky also highlights the importance of having a supportive community and understanding what financial tasks you can manage in-house. If you’re interested in leveling up your financial game, Becky also shares details on her one-on-one coaching and self-paced courses designed to help business owners get confident with their finances. Tune in for tips on creating a financial plan that aligns with your business goals and empowers you to truly own your business journey!


     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 


    02:33 The Importance of Community in Business

    05:20 Transitioning to CFO Mindset Coaching

    14:44 Challenges in Transitioning to Self-Employment

    25:26 Understanding the CFO Mindset

    39:13 What to Keep in-House: Bookkeeping Insights

    49:28 The Role of CPAs in Business

    54:49 Communication and Expectations in Business Relationships

    59:50 The Importance of Regular Bookkeeping

    01:06:52 Understanding Cash Flow and Its Impact

    01:12:35 Mindset Shifts for Business Success

    01:16:39 Engaging with Becky: Services and Offerings

    01:24:39 The Accidental Business Owner's Journey

    01:30:48 Personal Growth Through Business Ownership

    Related Episodes:


    #16- Feel Good Money Mindset - A Chat with Megan Hale on Taking Control of Your Business & Life


    #17 This is not sexy, but it's your key to success

    Vivian Kvam:

    Becky Edwards:

    • Facebook - https://www.facebook.com/groups/thecfomindset
    • Website - https://www.becky-edwards.com
    • E-Book - https://www.becky-edwards.com/shop/p/moneyinmotion


    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    1 hr 53 min
  • #60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story

    Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic.  In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs.


    If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 


    00:00 From Polishing Rocks to Boutique Owner

    03:00 The Evolution of Unique Boutique

    06:00 Navigating Challenges in Business

    08:56 Building Community and Support

    11:57 The Journey to a Physical Storefront

    15:04 Lessons from MLMs and Retail

    18:12 Finding Your Niche in Fashion

    21:00 The Importance of Slow Growth

    23:57 Market Insights and Inventory Management

    27:09 Balancing Life and Business

    30:11 Future Aspirations and Goals

    46:05 Life on the Farm: Balancing Family and Work

    50:16 Navigating a Full Schedule: A Day in the Life

    53:22 Building a Community: The Boutique Experience

    58:16 Flexibility in Business: Adapting to Customer Needs

    01:03:01 Overcoming Challenges: Lessons from Adversity

    01:14:43 Misconceptions of Boutique Ownership: The Reality Behind the Glamour

    01:20:15 The Importance of Authenticity: Staying True to Yourself

    01:27:03 Looking Ahead: Future Aspirations and Growth

    Related Episodes:


    #9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective


    #2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience


    #13 Uncharted adventures: Neal Eilers' journey to opening a storefront


    List and link the title here

    Vivian Kvam:

    Jayme Busch:

    • Facebook Group - https://www.facebook.com/share/g/3QVr3yPL5xs2k4xb/?mibextid=NSMWBT
    • Website - www.shopubiowa.com

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    1 hr 39 min
  • #59 How to Bend But Not Break - Use Creativity to Solve Any Problem with Paul Pape

    Paul Pape is a designer and fabricator of custom collectibles who can make things that no one can find. He has a background in theater design and has worked in various mediums such as sculpture, woodworking, leatherworking, 3D design, fabrication, jewelry, and metal craft. Paul's journey started in theater, where he learned to do a lot of different things. He then transitioned into creating custom collectibles and has worked with well-known clients such as Disney, Universal, and The Tonight Show. Paul's approach is to solve creative problems and navigate through challenges, and he values relationships and the ability to make memories tangible. In this conversation, Paul Pape discusses the importance of letting go of ego, working with others, and staying positive. He emphasizes the value of consistency and the fact that people are always watching, even if they don't actively engage. Paul also talks about the balance between knowledge and imagination, encouraging creativity, and the need for a creative outlet. He shares his future goals of continuing his consultancy work and speaking engagements. Paul advises business owners to focus on helping others and making a positive impact.


    A few key topics we covered 


    - Paul's journey from scenic design in theater to custom collectible design

    - Lessons learned from working with clients like Disney and Nickelodeon

    - The importance of imagination and creativity in problem-solving

    - Balancing artistry and business in a freelance career

    - The realities of working with big brands and managing relationships

     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 


    05:00 From Theater Design to Custom Collectibles

    13:17 Solving Creative Problems and Making Memories Tangible

    23:11 Working with Well-Known Clients

    30:51 Navigating Relationships and Checking Ego

    33:45 Letting Go of Ego and Staying Positive

    42:15 The Balance Between Knowledge and Imagination

    44:08 The Value of Consistency and Working with Others

    56:26 Helping Others and Making a Positive Impact


    Vivian Kvam:

    Paul Pape:

    • Facebook - https://www.facebook.com/paulpapedesigns/
    • LinkedIn - https://www.linkedin.com/in/paulpape
    • Instagram - https://www.instagram.com/paulpapedesigns/
    • YouTube - https://www.youtube.com/paulpapedesigns
    • X - https://twitter.com/paulpapedesigns


    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

    How to figure out how much to charge video 


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    1 hr 12 min
  • #58 A Non-Technical Founder’s Journey to Leading a Tech Nonprofit with Dillon De Rozairo

    In this engaging episode of 'Riding Tandem,' host Vivian Kvam sits down with Dillon De Rozairo from Nebraska Innovation Labs. Dillon shares his journey as a non-developer in a tech-driven world, the inspiration behind the nonprofit model at Nebraska Innovation Labs, and how they're revolutionizing software and app development for startups. 


    Key Topics Discussed:

    - The rise and benefits of digital business cards

    - Nebraska Innovation Labs' mission to provide affordable tech solutions for startups

    - Dillon’s personal journey from a non-technical founder to leading a tech nonprofit

    - The importance of market validation and creating mockups before full-scale development

    - The reality of entrepreneurship: balancing passion, hard work, and consistency

    - How age and background should not be barriers to starting a business

    - Insights on work-life balance and managing multiple ventures effectively



    SHOW NOTES:

     If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 


    Unpacking this episode min by min: 

    00:00 Digital Business Cards

    05:26 Overview of Nebraska Innovation Labs

    09:34 Finding and Retaining Talent

    26:36 Importance of Market Validation and Mocking Up Ideas

    31:35 Building a Minimum Viable Product (MVP)

    36:00 The Problem-Solving Mindset

    41:37 Misconceptions About Starting a Business

    44:46 Consistency and Hard Work

    48:19 Teaching Entrepreneurship

    51:58 Organization and Time Management

    58:10 The Reality of Owning a Business

    01:00:32 Embracing Uncertainty and Trying New Things

    01:06:17 The Positive Impact of Business Ownership

    Related Episodes:


    #47- Venture Capital and Startup Burnout - with Kaylee Williams


    #3 Nailing an RFP, scope creep and sticky details - a candid chat with client Nicole Lindquist (PT 1)


    #4 Taking on big projects when you don't know it all, and how we created the Iowa West Foundation Imagine Hours -with Nicole Lindquist (Pt 2)

    Vivian Kvam:

    Dillion De Rozairo:

    • Facebook - https://www.facebook.com/nebraskainnovationlabs
    • Website -  https://www.neinnovationlabs.org/
    • LinkedIn - https://www.linkedin.com/in/dillonderozairo/

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 


    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]

    1 hr 11 min
  • #57 What you didn’t know about email marketing and being an entrepreneur - Josh Kropkof

    In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.


    Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.


    Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.


    Unpacking this episode min by min:

    05:12 What is Email Marketing?

    10:03 The Value of Email Marketing

    16:00 Overcoming Hesitations and Starting Email Marketing

    25:58 Email Marketing for E-commerce Success

    33:19 Building Relationships through Email

    36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing

    38:35 From Childhood Entrepreneurship to Starting a Business

    52:22 The Challenges and Commitment of Building a Business

    59:54 Selling: A Key Aspect of Business Success


    If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


    Reach out! Send your feedback and comments with this survey. 

    Vivian Kvam:

    Josh Kropkof:

    • Facebook - https://www.facebook.com/TheEmailAgency
    • Website - https://www.theemailagency.com
    • LinkedIn - https://www.linkedin.com/in/josh-kropkof/
    • Podcast - https://podcasts.apple.com/us/podcast/the-email-revolution/id1621652210
       

    Tandem Works Team:

    • Facebook - https://www.facebook.com/TandemWorksTeam
    • Instagram - https://www.instagram.com/thetandemworks/
    • Email the team: [email protected] 

    FREE RESOURCES 

    https://newsletter.theemailagency.com/email-revolution


    https://www.emailprofitscheatsheet.com/email-cheat-sheet



    Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


    Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up


    Riding Tandem with Vivian Kvam

    A podcast from Tandem Works

    Email the team: [email protected]


    1 hr 28 min

About Riding Tandem

From the publisher's feed

Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.