Data brokers are out of control. While we think of them gathering data in order to target us with ads, they can actually use the targeted ad system (real-time bidding) to collect vast quantities of personal information. It’s a very shady business and the primary players are trying hard to obfuscate what they’re doing. Thankfully, we have people like my guest, Zach Edwards, whose investigations are ripping the cover off of these unscrupulous practices.

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