The Business Communicators

Riding the Digital Wave: The Fast, The Furious and The Unpredictable


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Adapting to change in an age of constant technology advances is critical in the communications profession. If we don’t shift our thinking to embrace the fast, furious and unpredictable nature of today’s digital strides, we risk falling behind the curve of new standards for success set by our industry peers. The Business Communicators welcomes Saxum Founder and CEO, Renzi Stone, to share his perspective on this subject and take a closer look at the implications of how ‘staying on top of our game’ impacts our success as a team.

In this episode, we’ll examine principles for operating effectively as a team through championing digital advances. No matter whether you’re representing a small business or a large corporation, recognizing these realities serves to remind us of the importance of staying current:

  • If we don’t shift our thinking, digital tools are worthless.
  • If you aren’t aligned as a team to create value for clients, you’re at risk for losing them.
  • The speed of change is daily – are you on top of your digital game TODAY?
  • Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].

    Bronze Quill Reminder: The clock is ticking with the 2019 Bronze Quill entry deadline just around the corner! Don't miss your chance to be recognized by peers for outstanding communications work, or to serve as a judge in this Awards program. The deadline to enter is Friday, May 3. For more information, visit BronzeQuillAwards.com.

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    The Business CommunicatorsBy Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

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