Paul Evers, the founder of Riff, is a natural-born problem solver. He saw a problem with the coffee industry when it came to the wasting of the cascara fruit. Did you know that as much as 70% of it is thrown out? This very sweet and citrusy fruit is being wasted, so Paul found the solution. He created a cold-brew drink that would use that coffee fruit, and it became a success.

Join Elliot Begoun as he talks to Paul about his entrepreneurial journey from advertising to cold-brew beverages. Discover Paul's long entrepreneurial road that is full of pitfalls and find out how he overcame them. Learn about the importance of finding your purpose and why it's necessary to build meaningful relationships. Listen to know what the true meaning behind Riff truly is today.

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