Everyone thinks the cloud is the silver bullet, however, this isn’t reality. From the latest online political movements to the next viral game to the much anticipated retail promotion, all share elements in common: cloud, competition, performance, experience, and cost. Apica VP Craig Irwin will present key strategic elements employed by today’s progressive and innovative companies and share actionable insights on how companies are leveraging technology to proactively identify bottlenecks, improve performance, and optimize their environments. Craig will touch on the common mistakes, present-day situations that hit the headlines, and best practices to maintain optimal web performance and avoid system crashes.